Iteration: cycle of continuous improvement

February 14, 2024

Iteration in the startup context refers to the process of repeatedly adapting and refining a product, service or business model based on user feedback and market data. This methodical approach enables start-ups to react flexibly to changes, minimise risks and gradually optimise the product-market fit. Through regular iterations, companies can learn faster, innovate more efficiently and ultimately develop solutions that meet the needs of their customers and ensure sustainable business success.