Gaining traction: Measurable success for start-ups

Traction refers to the demonstrable progress of a start-up or company, often represented by key indicators such as user growth, sales growth or market penetration. Achieving traction is a critical factor for credibility and attractiveness with investors and stakeholders, as it demonstrates concrete interest and need in the market for the product or service. Demonstrating traction emphasises a company's potential for sustainable growth and success, which is essential for securing further funding and strategic partnerships.