A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support.
A persona is a semi-fictionalised representation of a startup's ideal customers, based on market research and real data about existing customers.
The Pareto Principle, also known as the 80/20 rule, states that 80% of results often come from 20% of effort, which is applicable to a variety of scenarios, including business processes and customer relationships.
The net burn rate indicates how quickly a start-up uses up its capital, taking revenue into account, and is therefore an indicator of the net expenditure rate over a certain period of time.
A Non-Disclosure Agreement (NDA) is a legal document that obligates the parties not to disclose confidential information that is shared in the context of business relationships.
MVP, or Minimum Viable Product, is a concept from the lean startup methodology that focuses on developing a product with the minimum necessary features to make it available to early adopters and gather valuable feedback.
MRR (Monthly Recurring Revenue) measures a company's recurring revenue per month, especially for subscription or SaaS models, and provides insight into the financial stability and predictability of revenue.
A Marketing Qualified Lead (MQL) is a potential customer who is considered ready for the next step in the sales process based on their engagement and interest in a product or service.
The Mom Test is a technique for obtaining honest and unbiased customer feedback by asking specific, situational questions that go beyond subjective opinions and uncover actual needs and behaviours.