Mom Test: Unbiased customer feedback method

February 14, 2024

The Mom Test is a technique for gaining honest and unbiased customer feedback by asking specific, situational questions that go beyond subjective opinions and uncover actual needs and behaviours. This method helps startups gain valuable insights into product-market fit without being misled by polite but misleading consent. By applying the Mom Test, companies can effectively validate whether their products or services solve real customer problems and thus make informed decisions for product development and marketing strategies.