What is a ‘pivot’ in the context of start-ups?
A pivot is a significant change in a startup's strategy, often in response to feedback, market conditions or insights from product development.
What is a pitch deck?
A pitch deck is a visual presentation used by start-ups and entrepreneurs to effectively communicate their business idea, strategy, market potential and financial requirements to investors, customers or partners.
What is a pitch?
A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support.
What is a persona?
A persona is a semi-fictionalised representation of a startup's ideal customers, based on market research and real data about existing customers.
What is the Pareto principle (80/20 rule)?
The Pareto Principle, also known as the 80/20 rule, states that 80% of results often come from 20% of effort, which is applicable to a variety of scenarios, including business processes and customer relationships.