What does ‘product-led growth’ mean?
Product-Led Growth is a business strategy in which the product itself is at the centre of user acquisition, expansion and retention by offering immediate value and motivating users to recommend it to others.
What does ‘problem-solution fit’ mean?
Problem-solution fit describes the degree to which a solution or product effectively addresses and solves the needs and problems of the target customer.
What is the pre-seed stage?
The pre-seed phase is the earliest stage in the development of a start-up, in which the basic idea is formed, initial concepts are developed and preliminary validation of the business model is carried out.
What is a pre-money valuation?
The pre-money valuation refers to the value of a company immediately before a new round of financing, based on its current status without taking into account the new investment funds.
What does positioning mean for start-ups?
Positioning in the startup world refers to the process of defining how a product or service is perceived in relation to competitors in the market and aims to establish a unique value in the minds of target customers.