Scalability: the cornerstone of corporate growth

February 15, 2024

Scalability refers to the ability of a startup or business model to efficiently manage growth and increase performance as demand increases without a disproportionate increase in quality or costs. This characteristic is crucial for long-term success, as it allows companies to expand their market presence, increase sales and expand their customer base while maintaining operational efficiency. Focusing on scalability from the outset helps start-ups to respond flexibly to market changes and create sustainable business structures that maximise growth opportunities.