A/B testing: data-driven optimisation for maximum performance

by | Mar 12, 2025 | Glossary entry

A/B testing is a method in the field of marketing, product & web development and data analysis in which two variants (A and B) of an element - e.g. a website, an email, an interface or an advert - are compared with each other. The aim is to use real user data to find out which variant delivers better results. The target group is randomly divided into two groups, each of which sees one of the variants. Key figures such as click rate, conversion rate or dwell time are then analysed in order to make data-based decisions for optimisation.

Startup Glossary

by | Mar 4, 2025 | Glossary, Know-How

Welcome to the ultimate startup glossary - your comprehensive reference book for all relevant terms related to the world of startups! Whether you are just at the beginning of your entrepreneurial journey or in the middle of the startup development process, you will find everything you need to know here.

Early-stage financing: what angel investors really want

Early-stage financing: what angel investors really want

by | Feb 26, 2025 | Know-How

A start-up's first round of financing often determines its success or failure. Angel investors play a key role here: they invest at the earliest stage, when traditional venture capitalists are still waiting. However, angels not only bring capital, but also valuable experience, industry knowledge and contacts. It is therefore crucial to understand what they look for and how start-ups can win them over.