Welcome to the ultimate startup glossary - your comprehensive reference book for all relevant terms related to the world of startups! Whether you are just at the beginning of your entrepreneurial journey or in the middle of the startup development process, you will find everything you need to know here.
The dream of having your own startup often begins with a brilliant idea - but without the right funding, it usually remains a vision. Especially in the early stages, the question quickly arises: Which funding programmes will really help you - and how do you find your way through the jungle of possibilities?
The first steps of a startup are exciting, but also challenging - especially when it comes to convincing investors. Early-stage investors, whether business angels or early-stage venture capital companies, see dozens of pitches every day. What makes them invest in your startup of all things?
Time and again, I meet start-ups that give me a hesitant answer to the question: "Who actually does sales at your company? "I do," is a common answer, "but we want to hire someone who can do it properly." This answer may be honest, but unfortunately it's not a 10/10.
Sales is the backbone of every company. Without paying customers, even the best product is useless.
"We are a tech start-up!" - that sounds ambitious, visionary and somehow cool. But what does that actually mean for you and your start-up in practice? Do you have to develop elaborate technology, build complex systems and integrate the latest AI models right from the start? Or is a simple toolset sometimes enough to test your idea and gain your first customers?