Knowledge
18 tips for successful user testing
User testing - no problem: anyone can ask questions! That's true, but do you get the answers you need as a start-up to develop a successful solution on the market?
E-health, start-ups and industrial companies - how do they fit together?
Inspired by its own focus on customer orientation, the HARTMANN GROUP challenged an international team of students from inno.space (Mannheim University of Applied Sciences, Germany) and Sandbox (University of Tartu, Estonia) to develop digital support for people who are responsible for the home care of incontinent relatives.
Developing a successful content marketing strategy - here's how!
In this article, we would like to take a closer look at how content marketing can be defined, what the structure of a strategy looks like in practice and, above all, how this marketing discipline can be effectively integrated into your own marketing mix.
Added value through digitalisation in industrial production
Together with the Stuttgart-based start-up aucobo, system manufacturer WITTENSTEIN is implementing an adaptive and flexible fault management tool for the assembly area, enabling the vertical integration of all stakeholders involved - from assembly workers to plant managers. The project is a shining example of how a renowned industrial company and an innovative startup can work together to achieve digitalisation using the latest technologies.
Investor talks made easy
About our workshop with lawyer Dr Tilman Schrecker - Meetings with investors are unavoidable for start-ups and are usually vital for survival.
Networking - the success factor for founders
According to the Duden dictionary, networking is the establishment and maintenance of contacts that serve the exchange of information and professional advancement. So far so good...
Twelve start-ups fight for the favour of investors above the rooftops of Heidelberg
Five-day intensive programme supports twelve IT and high-tech start-ups with contacts to experts, investors and established entrepreneurs and helps them to successfully enter the market. The highlight was the final...
innoWerft presents new start-up BW Pre-Seed-Invest "Volcanicblue"
"Fast and surprisingly uncomplicated" - this is how the two founders of the Mannheim start-up Volcanicblue, Stephan Grabaum and Marc-Phillipp Böckle, describe the process of the Startup BW Pre-Seed programme of the state of Baden-Württemberg.
The perfect pitch - a slightly different guide
Welcome to a slightly different guide and blog post! Instead of overwhelming you with preachy advice, today I'd like to give you a few tips on how to make sure you mess up your next pitch. I thought this might be more entertaining and just as helpful in the end. If you like my approach, perhaps you'd like to write a few of your complementary experiences in the comments?