Vesting is the process by which employees, founders or investors acquire their shares or share options over a fixed period of time, thereby promoting their long-term commitment to the company.
Venture capital companies are specialised financial institutions that invest capital, expertise and networks in start-ups and young companies with high growth potential.
Venture capital (VC) refers to capital provided by investors or venture capital companies to finance start-ups and young companies with high growth potential.
A VC pitch is a precise presentation in which start-ups present their business idea, their team, their market opportunities and their financial forecasts in order to attract venture capital investors for an equity investment.
The value proposition of a company or product defines the unique value it offers customers and emphasises why it is preferable to competing offers.
User experience (UX) describes the totality of experiences and perceptions that users have when interacting with a product, service or system.
The Unique Selling Proposition (USP) is the decisive feature that sets a product, service or company apart from the competition and offers a specific benefit for the target customer.
Unique Perceived Benefit (UPB) refers to the unique benefit or advantage that a product or service offers from the customer's perspective and that sets it apart from the competition.
Unit economics refers to the direct revenues and costs associated with the production and sale of a single unit of a product or service and provides deep insights into profitability at the individual transaction level.