24 - Little helpers - big impact

We are looking for small, innovative everyday helpers - such as automatic oven shut-off or tiltable mirrors - that qualify as home adaptations, support independent living, and ideally can be connected to other systems via an open interface.

25 - Smart home and monitoring via smart sensors in outpatient living

Outpatient care is reaching its limits due to demographic change and limited resources, making it increasingly difficult to ensure support for elderly and disabled people in their own homes. A smart home solution with sensors could relieve relatives and care services, promote independent living, and provide reassurance through data-based monitoring - all while meeting GDPR requirements and remaining easy to use.

What does ‘pull marketing’ mean?

Pull marketing aims to create a demand for products or services that actively attracts customers. Content marketing, social media or a strong brand identity are often used to gain the interest and trust of the target group. The aim is to get the customer to search for or buy the product independently.