24 – Little helpers – big impact

We are looking for small, innovative everyday helpers — such as automatic oven shut-off or tiltable mirrors — that qualify as home adaptations, support independent living, and ideally can be connected to other systems via an open interface.

25 – Smart home and monitoring via smart sensors in outpatient living

Outpatient care is reaching its limits due to demographic change and limited resources, making it increasingly difficult to ensure support for elderly and disabled people in their own homes. A smart home solution with sensors could relieve relatives and care services, promote independent living, and provide reassurance through data-based monitoring — all while meeting GDPR requirements and remaining easy to use.

Was bedeutet Pull Marketing?

Pull Marketing zielt darauf ab, eine Nachfrage für Produkte oder Dienstleistungen zu erzeugen, die Kunden aktiv anzieht. Hierbei wird oft Content Marketing, Social Media oder eine starke Markenidentität genutzt, um das Interesse und Vertrauen der Zielgruppe zu gewinnen. Ziel ist es, den Kunden dazu zu bringen, selbstständig nach dem Produkt zu suchen oder es zu kaufen.