Push marketing refers to marketing strategies in which companies actively promote their products or services to customers. This is done through advertising, direct mailings, sales promotions or sales activities. The aim is to attract the attention of the target group and encourage purchases, often through direct contact or sales incentives.
Private equity refers to capital that is invested in unlisted companies. Funds or investors acquire shares in order to realise increases in value through active co-determination. Private equity includes both growth financing and buy-outs and aims to generate long-term returns through strategic development, optimisation and subsequent exit.
The backlog comprises all unfinished orders, requirements or tasks that have accumulated in a system or process. It serves as an overview of the outstanding workload and is an important control instrument in production, project management or IT. A well-maintained backlog enables prioritisation, capacity planning and transparent reporting.
The payback period indicates how long it takes for an investment to be covered by the cash flows generated from it. It is calculated by accumulating the annual cash flows until they reach the initial investment. A shorter amortisation period is considered less risky.
Lead time refers to the time that elapses between the order being placed and the final delivery of a product or service. It includes all steps along the value chain - from procurement to production to delivery. Short lead times improve efficiency and customer satisfaction.