Glossary

A lead start-up is characterised by its leading role in a specific market segment or technology by offering innovative solutions that set trends and significantly influence industry development.

Key Performance Indicators (KPIs) are crucial metrics that startups use to measure and evaluate the effectiveness of their business strategies, operational processes and overall performance.

Iteration in the start-up context refers to the process of repeatedly adapting and refining a product, service or business model based on user feedback and market data.

An Initial Public Offering, or IPO for short, marks the process by which a private company becomes public by offering its shares to the public on the capital market for the first time.

The Ideal Customer Profile (ICP) is a detailed description of a startup's ideal customer, based on characteristics such as industry, company size, needs and behaviours that represent the highest value and best fit for the product or service.

Intellectual property (IP), or intellectual property, includes intangible assets such as patents, trademarks, copyrights and trade secrets that protect the creations of the mind.

Investors are individuals or institutions that invest capital in companies with the aim of achieving financial returns through the growth and success of the invested projects.

Insure-Tech refers to start-ups and technologies that introduce innovative digital solutions in the insurance sector in order to optimise processes, improve customer experience and develop new business models.

Insolvency occurs when a company is no longer able to fulfil its due payment obligations and is therefore unable to pay its debts to creditors.