Corporate venture capital (CVC) refers to direct investments by established companies in start-ups or young companies in order to gain access to innovative technologies, products and business models.
Corporate design refers to the consistent visual appearance of a start-up, which manifests itself in logos, colour schemes, fonts and other design elements and strengthens the brand identity.
The conversion rate is a key metric in digital marketing and sales analysis that indicates the ratio of visitors to a website or users of an application who perform a desired action in relation to the total number of visitors or users.
Content marketing is an effective strategy where startups create and distribute valuable, relevant and consistent content to attract, engage and retain a clearly defined target audience.
Compliance in the startup context refers to adherence to all relevant legal and regulatory requirements that apply to the company's business model, industry and geographical markets.
A co-investor is a person or institution that participates in the financing of a start-up or project together with other investors in order to share risks and pool resources.
A co-founder is a person who, together with others, takes the initiative to found a start-up or company and is significantly involved in the development of the business idea, strategy and structure of the company.
Closing refers to the final conclusion of a financing round in the start-up world, in which the agreed investments are officially channelled into the company and the corresponding shares are transferred to the new investors.
The churn rate measures the percentage of customers who stop using a product or service or cancel a subscription within a certain period of time.