Sweat equity refers to the value brought to a startup or company by the time, effort and commitment that founders and team members invest without immediate financial compensation.
A strategic investor is a person or organisation that invests capital in a startup or company to create a strategic partnership or synergy beyond the financial return.
The StartupBW Pre-Seed Programme is an initiative of the state of Baden-Württemberg that aims to support promising startup projects in their earliest stages by providing access to capital, advice and networks.
The Startup Ecosystem is the network of stakeholders, institutions and resources that supports, promotes and connects startups to facilitate innovation and growth.
Stakeholder mapping is a strategic tool that helps start-ups to identify all relevant stakeholders, such as investors, customers, employees and partners, and to analyse their influence and interests in relation to the company.
A Sales Qualified Lead (SQL) is a potential customer who has been identified as interested by Marketing and assessed by Sales as ready for direct sales talks.
A spin-off refers to the creation of a new organisation or company from an existing parent company in order to independently market and further develop specific technologies, products or services.
The Serviceable Obtainable Market (SOM) is the part of the Serviceable Available Market (SAM) that a startup or company can actually reach and serve in the short to medium term, taking into account the current market conditions, competitive landscape and internal capacities.
Stakeholders are individuals or groups who have a direct or indirect influence on or interest in the activities and success of a startup, including investors, customers, employees, suppliers and the community.