Artificial intelligence in sales
In the workshop series "Making digitalisation happen!", companies present how they benefit from cooperating with industrial start-ups.
E-health, start-ups and industrial companies - how do they fit together?
Inspired by its own focus on customer orientation, the HARTMANN GROUP challenged an international team of students from inno.space (Mannheim University of Applied Sciences, Germany) and Sandbox (University of Tartu, Estonia) to develop digital support for people who are responsible for the home care of incontinent relatives.
Developing a successful content marketing strategy - here's how!
In this article, we would like to take a closer look at how content marketing can be defined, what the structure of a strategy looks like in practice and, above all, how this marketing discipline can be effectively integrated into your own marketing mix.
Added value through digitalisation in industrial production
Together with the Stuttgart-based start-up aucobo, system manufacturer WITTENSTEIN is implementing an adaptive and flexible fault management tool for the assembly area, enabling the vertical integration of all stakeholders involved - from assembly workers to plant managers. The project is a shining example of how a renowned industrial company and an innovative startup can work together to achieve digitalisation using the latest technologies.
Investor talks made easy
About our workshop with lawyer Dr Tilman Schrecker - Meetings with investors are unavoidable for start-ups and are usually vital for survival.