Artificial intelligence in sales

More success in sales through psychological AI: 100Words & BONAGO

Founded in 2017, the start-up 100Words offers the leading analysis method for recognising emotion and personal characteristics from speech with its Psychological AI. Decisive information about customers, their evaluation of products and applicants can be objectively determined from 100 words of text. This enables them to optimise their communication processes in a targeted manner.

The Munich-based company BONAGO Incentive Marketing Group develops and distributes concepts for incentives for customers, sales and employees. In marketing, the targeted use of incentives creates emotional added value for customers, which is essential for the success of a company.

BONAGO uses 100Words Psychological AI to better understand target groups and optimise customer communication. As a result, sales increased by 25.7% and 19% more leads were generated. In 60 minutes, the two companies will report on successful digitalisation in sales and share their experiences of successful collaboration. Afterwards, they will take time to answer your questions.

 

Do digitalisation!

A digital workshop series from innoWerft and inno.space in the digital hub kurpfalz@bw supported by the Federal Association of Small and Medium-Sized Enterprises (BVMW).

Not least during the coronavirus crisis, it became clear which digitalisation potential companies still need to leverage in order to remain successful on the market in the long term. From intelligent shop floor management and the contactless control of systems in production to intelligent logistics and predictive maintenance, from digital sales communication to AI-supported HR support and development - almost all areas of a company benefit from innovative solutions. Many of these solutions come from start-ups: young, highly professional companies focussing on the use of the latest technologies in industry.

In the workshop series "Do digitalisation!", companies present how they benefit from cooperating with industrial start-ups. Experience what is already possible today in the various sectors and what it brings - feasibility guaranteed!

A focus on five key technologies

The Rhine-Neckar Digital Hub focuses on five areas of technology that are of particular importance to the region’s competitiveness:

    • Artificial Intelligence (AI): Use in production, logistics, quality management and data-driven services
    • Cyber security: Critical infrastructure protection, industrial IT security and secure data rooms
    • Industry Tech: IoT applications, sensor technology, automation, data analysis and networked production processes
    • Sustainability and energy efficiency: CO₂ reporting, energy-saving potential in production and buildings, and drivers for the circular economy – all measurable through key digital technologies
    • The Metaverse and Extended Reality (XR): Virtual and augmented reality as platforms for collaboration, training and product development, digital twins and immersive experiences

AI-powered matching platform: The right partner at the touch of a button

A key component of the Rhine-Neckar Digital Hub is the AI-powered matching feature. Companies and start-ups can describe their specific requirements or technology needs. The AI then identifies suitable Contact person and offers from the region’s partner network.

The aim is to match a specific need with a suitable contact as quickly as possible, and for this to lead to a concrete collaboration.

Events, funding opportunities and venues all in one place

In addition to AI-powered matching, the Rhein-Neckar Digital Hub provides a continuously updated overview of regional events, funding opportunities and workshops.

Also available Spaces for meetings, co-working and innovation projects across the entire metropolitan region are consolidated on the platform.

In this way, the Digital Hub makes the region’s various services and areas of expertise visible and accessible via a single digital portal.

Working together for innovation in the Rhine-Neckar metropolitan region

The Rhine-Neckar Digital Hub is supported by a regional network. Consortium partners are the innoWerft, the City of Mannheim and the 5-HT Chemistry & Health.

As associated partners support the Heidelberg Technology Park, the IHK Rhine-Neckar, the Economic Development Unit of the Rhein-Neckar District Office, the Heidelberg Economic Development Agency, the Rhine-Neckar Metropolitan Region, the Mannheim University of Applied Sciencesthe NEXT MANNHEIM and that Smart Industries Network the project.

Together, the partners bring together regional expertise and services relating to key digital technologies.

The project is funded by the Ministry of Economic Affairs, Skilled Trades and Tourism of Baden-Württemberg promoted.

Discover the Rhine-Neckar Digital Hub now

The Rhein-Neckar Digital Hub provides start-ups, businesses and research organisations with shared digital access to services and expertise relating to key technologies in the metropolitan region.

You’re a founder and would you like to use the Digital Hub for your start-up? Explore the platform and find out which services and contacts might be relevant to your idea!