The Unique Selling Proposition (USP) is the decisive feature that sets a product, service or company apart from the competition and offers a specific benefit for the target customer.
Unique Perceived Benefit (UPB) refers to the unique benefit or advantage that a product or service offers from the customer's perspective and that sets it apart from the competition.
Unit economics refers to the direct revenues and costs associated with the production and sale of a single unit of a product or service and provides deep insights into profitability at the individual transaction level.
In the start-up world, a unicorn is a private company with a valuation of over 1 billion US dollars that is considered a benchmark for exceptional success and market potential.
Sales planning is a central process for start-ups in which future sales revenues are estimated on the basis of market analyses, previous sales trends and planned business activities.