User interface (UI) refers to the design of the surface through which users interact with a digital product or service, including layout, visual elements and interaction design.
Traction refers to the demonstrable progress of a start-up or company, often represented by key indicators such as user growth, sales growth or market penetration.
The Total Available Market (TAM) is an estimate of the total sales potential that a product or service could achieve worldwide, regardless of existing market barriers or the company's current market penetration.
A term sheet is a non-binding document that outlines the key terms and conditions of an investment or business agreement between two or more parties.
The team of a start-up is the driving force behind innovation, realisation and growth, consisting of individuals with complementary skills, common goals and a shared vision.