The Digital Markets Act (DMA) is a European Union regulation that aims to create fair competitive conditions in the digital market. The Act is aimed in particular at large platform companies that act as gatekeepers, i.e. provide central access points for digital services. The aim is to prevent abuse of market power and promote innovation and free competition.
The AI Act is a draft law of the European Union that was first presented in 2021 and aims to regulate the use of artificial intelligence (AI) within the EU. The aim is to create a legally secure, ethical and transparent environment for the development and use of AI technologies.
A/B testing is a method in the field of marketing, product & web development and data analysis in which two variants (A and B) of an element - e.g. a website, an email, an interface or an advert - are compared with each other. The aim is to use real user data to find out which variant delivers better results. The target group is randomly divided into two groups, each of which sees one of the variants. Key figures such as click rate, conversion rate or dwell time are then analysed in order to make data-based decisions for optimisation.
A start-up's first round of financing often determines its success or failure. Angel investors play a key role here: they invest at the earliest stage, when traditional venture capitalists are still waiting. However, angels not only bring capital, but also valuable experience, industry knowledge and contacts. It is therefore crucial to understand what they look for and how start-ups can win them over.
Recurring revenue describes regularly recurring income that provides a stable source of revenue for companies through subscriptions or contracts.