A core competency is a special skill or resource that makes a company unique and gives it a sustainable competitive advantage. It is created through the combination of knowledge, processes and technologies that are difficult to imitate. Typical core competences can be, for example, innovative strength, customer proximity or efficient production processes. Companies should concentrate on their core competences in order to be successful in the long term.
SaaS (Software as a Service) is a sales model in which software is not purchased but used as a service via the internet - usually on a subscription basis. The application runs on the provider's servers and can be accessed by users at any time via a browser or an app. Maintenance, updates and security are the responsibility of the provider. SaaS enables high scalability, low entry costs and simple collaboration.
Agile methodology is an iterative approach to project management and product development based on flexibility, collaboration and continuous improvement. Originating in software development, agile focusses on short development cycles (sprints), regular feedback and close customer involvement. Popular frameworks such as Scrum or Kanban are part of the agile methodology. The aim is to react more quickly to changes and deliver better results.
White labelling describes a business model in which a product or service is produced by a manufacturer but sold by another company under its own brand. This allows the selling company to market a finished product as its "own solution" without having to develop or produce it itself. White label products are particularly common in e-commerce, software solutions or consumer goods and enable rapid market entry and individual brand positioning.
Up-selling is a sales method in which customers are offered a higher quality or more expensive product than the one originally selected. The aim is to increase sales by switching the customer to a product with more functions, higher quality or additional benefits. Typical examples include upgrading to a larger smartphone model or a premium version of software. Successful upselling relies on trust, timing and clear added value for the customer.