A service level agreement (SLA) is a contractual agreement between the service provider and customer that defines specific services as well as their quality and availability. Typical contents include response times, key performance indicators (KPIs), responsibilities and measures in the event of non-compliance. SLAs create transparency, set clear expectations and serve as a basis for measuring service quality.
Mergers & Acquisitions (M&A) stands for mergers and takeovers of companies. The term covers all processes in which companies are bought, sold or merged in whole or in part. The aim of M&A activities is usually growth, market access, synergy effects or strategic realignment. The M&A process requires careful planning, due diligence and negotiations in order to minimise economic and legal risks.
Key account management (KAM) refers to the strategic support and development of a company's most important customers - the so-called key customers. The aim of KAM is to build long-term business relationships, offer customised solutions and create added value together through close collaboration. Key account managers act as the central point of contact and coordinate internal processes in order to optimally fulfil the specific requirements of customers.
Intangible assets are intangible assets of a company that have no physical existence but nevertheless represent a significant economic value. These include brands, patents, copyrights, licences, software and trade secrets. They also include customer relationships and goodwill. Intangible assets are often difficult to value, but play a key role in differentiating a company in the market and building long-term competitive advantages.
Tangible assets are physically existing assets of a company that are tangible and have a measurable economic value. These include, for example, machinery, buildings, vehicles, land or inventories. Tangible assets differ from intangible assets such as brands, patents or software licences. They play a central role in accounting, investment decisions and often serve as collateral for loans.