Cost-plus pricing is a pricing strategy in which the sales price of a product or service is based on the production costs to which a fixed margin is added. This method ensures that all costs are covered and a profit is made. It is easy to apply, but may not take into account market conditions and the competitive landscape.
The product life cycle describes the various phases that a product goes through in the market - from market launch to growth, maturity and saturation through to decline. Each phase brings with it different challenges and strategies, for example in terms of marketing, pricing or further development. Analysing the life cycle helps companies to manage products in a targeted manner and introduce innovations in good time.
Customer experience (CX) describes the entire experience that customers have with a company across all contact points - from the first interaction to after-sales service. A positive CX is created through consistent communication, user-friendly processes and emotional loyalty. The aim is to increase customer satisfaction and build long-term relationships.
The Net Promoter Score (NPS) is a key figure for measuring customer satisfaction and loyalty. It is based on the question of how likely it is that customers would recommend a company to others - on a scale of 0 to 10. Depending on the answer, respondents are categorised into promoters, passives and detractors. The NPS results from the proportion of promoters minus the proportion of detractors.
Business intelligence (BI) comprises methods, technologies and processes for collecting, analysing and presenting company data. The aim is to make well-founded decisions based on facts and trends. BI tools help to visualise large amounts of data, identify patterns and derive strategic recommendations for action.