What you should look out for when fundraising
Founding a start-up often requires considerable initial investment. While some start-ups are financed by Bootstrapping can be financed is often a Venture Capital Financing necessary. The Up2B Accelerator Fundraising Programme offers valuable insights from VCs, lawyers, financial experts and successful founders.
The most important findings from the Up2B fundraising programme
Organisation is crucial: Create a list of potential investors and use a CRM system to keep track of them.
Segmentation of investors according to relevance: Analyse which investors fit your company's business model and goals and prioritise your efforts.
Relationship management: Build relationships with potential investors early on through regular updates and presence at conferences.
Practise your pitch intensively: Get feedback and use every opportunity to improve. One opportunity for this would be the Open Pitchwhich you can take part in free of charge!
Know your own numbers: Investors are interested in the business model, scaling, margins and cash flow developments.
Early information: Build your understanding of Term Sheet, VSOPs and Due diligence to strengthen your negotiating position.