Push marketing refers to marketing strategies in which companies actively promote their products or services to customers. This is done through advertising, direct mailings, sales promotions or sales activities. The aim is to attract the attention of the target group and encourage purchases, often through direct contact or sales incentives.
Liquidity refers to the ability of a start-up or company to fulfil its short-term liabilities by having sufficient liquid funds or assets that can be quickly liquidated.
Private equity refers to capital that is invested in unlisted companies. Funds or investors acquire shares in order to realise increases in value through active co-determination. Private equity includes both growth financing and buy-outs and aims to generate long-term returns through strategic development, optimisation and subsequent exit.
Liquidation preference is a clause in the investment terms that specifies how the proceeds will be distributed among the shareholders in the event of liquidation, sale or other exit scenario.
The lean startup method is an approach to founding a company that is based on the principle of lean development in order to bring products or services to market with minimum effort and maximum speed.
The backlog comprises all unfinished orders, requirements or tasks that have accumulated in a system or process. It serves as an overview of the outstanding workload and is an important control instrument in production, project management or IT. A well-maintained backlog enables prioritisation, capacity planning and transparent reporting.
A lead start-up is characterised by its leading role in a specific market segment or technology by offering innovative solutions that set trends and significantly influence industry development.
Key Performance Indicators (KPIs) are crucial metrics that startups use to measure and evaluate the effectiveness of their business strategies, operational processes and overall performance.
Iteration in the start-up context refers to the process of repeatedly adapting and refining a product, service or business model based on user feedback and market data.