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What is freemium and how does this business model work?

by innoWerft | Feb 14, 2024 | Glossary entry

Freemium is a business model used by start-ups and digital services in which basic products or services are offered free of charge, while extended functions or premium services are subject to a charge.

What is franchising and how does this business model work?

by innoWerft | Feb 14, 2024 | Glossary entry

Franchising is a method of business expansion in which an established company (franchisor) grants an independent entrepreneur (franchisee) the right to use its business concept, brand and expertise in return for a fee.

What is a founder, and what role do they play in a start-up?

by innoWerft | Feb 14, 2024 | Glossary entry

Founders, often referred to as company founders, are the driving forces behind the conception, development and establishment of start-ups and companies that bring new ideas, products or services to the market.

What is FinTech and what role does it play in the financial sector?

by innoWerft | Feb 14, 2024 | Glossary entry

Fin-Tech, a contraction of "financial technology", refers to start-ups and companies that use modern technologies to make financial services more efficient, accessible and often more cost-effective.

What is a financial plan and why is it important for start-ups?

by innoWerft | Feb 14, 2024 | Glossary entry

A startup's financial plan is an essential document that includes a detailed forecast of the company's future revenues, expenses, cash flows and capital requirements.

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