Mom Test: Unbiased customer feedback method
The Mom Test is a technique for obtaining honest and unbiased customer feedback by asking specific, situational questions that go beyond subjective opinions and uncover actual needs and behaviours.
What is month-on-month growth (MoM growth)?
Month-on-month growth (MoM growth) is an important key figure that measures the percentage change in a specific metric, such as sales, user numbers or other performance indicators, from one month to the next.
What are metrics?
Metrics are quantitative measures that startups use to monitor and analyse the performance of their company, the effectiveness of their strategies and the achievement of their goals.
What is the jam paradox?
The jam paradox describes the phenomenon that too many options, such as a large number of jam varieties, can lead to decision overload for consumers and reduce their willingness to buy.
What is marketing automation?
Marketing automation refers to the use of software and technologies to control and optimise marketing processes and campaigns across various channels in an automated and targeted manner.