What is market fit (product-market fit)?
Market fit refers to the state in which a product or service is precisely tailored to the needs and wishes of the target market and thus generates a high level of demand.
What is Customer Lifetime Value (CLV/LTV)?
(Customer) Lifetime Value, LTV, (or CLV) is an essential metric that quantifies the total value that a customer generates over the entire duration of their relationship with a company.
What does liquidity mean?
Liquidity refers to the ability of a start-up or company to fulfil its short-term liabilities by having sufficient liquid funds or assets that can be quickly liquidated.
What is a liquidation preference?
Liquidation preference is a clause in the investment terms that specifies how the proceeds will be distributed among the shareholders in the event of liquidation, sale or other exit scenario.
What is the Lean Startup method?
The lean startup method is an approach to founding a company that is based on the principle of lean development in order to bring products or services to market with minimum effort and maximum speed.