Know-How

Finding the right early-stage investor for your startup is not easy. Who is the right investor for you depends on

Founding a start-up is always a question of financing. In many cases, founders require large initial investments. Venture capital financing is often suitable for this. We explain the basics of venture capital financing here.

If you are founding a start-up, you will have to ask yourself the question of the right financing. There are many ways to obtain start-up capital. One type of financing is bootstrapping.

Sales expert Lily Mizani reveals three valuable tips to make the sales process of start-ups really successful.

In this blog post, the experts at innoWerft reveal what makes a really successful pitch. Let's grow your startup!

User testing - no problem: anyone can ask questions! That's true, but do you get the answers you need as a start-up to develop a successful solution on the market?

In this article, we would like to take a closer look at how content marketing can be defined, what the structure of a strategy looks like in practice and, above all, how this marketing discipline can be effectively integrated into your own marketing mix.

According to the Duden dictionary, networking is the establishment and maintenance of contacts that serve the exchange of information and professional advancement. So far so good...