Glossary entry

Prompt engineering is a discipline that deals with the design and optimisation of prompts in order to achieve effective and precise responses from AI systems, especially in natural language processing.

Product-Led Growth is a business strategy in which the product itself is at the centre of user acquisition, expansion and retention by offering immediate value and motivating users to recommend it to others.

Problem-solution fit describes the degree to which a solution or product effectively addresses and solves the needs and problems of the target customer.

The pre-seed phase is the earliest stage in the development of a start-up, in which the basic idea is formed, initial concepts are developed and preliminary validation of the business model is carried out.

The pre-money valuation refers to the value of a company immediately before a new round of financing, based on its current status without taking into account the new investment funds.

Positioning in the startup world refers to the process of defining how a product or service is perceived in relation to competitors in the market and aims to establish a unique value in the minds of target customers.

A pivot is a significant change in a startup's strategy, often in response to feedback, market conditions or insights from product development.

A pitch deck is a visual presentation used by start-ups and entrepreneurs to effectively communicate their business idea, strategy, market potential and financial requirements to investors, customers or partners.

A pitch is a short, concise presentation in which entrepreneurs, start-ups or business people present their business idea, products or services to potential investors, customers or partners with the aim of gaining interest and support.