Crowdsourcing refers to the outsourcing of tasks, problem solving or idea generation to a large group of people - usually via the internet. Companies, organisations or individuals use the "swarm intelligence" of the crowd to obtain a wide range of contributions, for example for design proposals, translations, innovations or data analyses. Well-known platforms for crowdsourcing include Wikipedia, Kickstarter and Amazon Mechanical Turk.
Month-on-month growth (MoM growth) is an important key figure that measures the percentage change in a specific metric, such as sales, user numbers or other performance indicators, from one month to the next.
Metrics are quantitative measures that startups use to monitor and analyse the performance of their company, the effectiveness of their strategies and the achievement of their goals.
The jam paradox describes the phenomenon that too many options, such as a large number of jam varieties, can lead to decision overload for consumers and reduce their willingness to buy.
A/B testing is a method in the field of marketing, product & web development and data analysis in which two variants (A and B) of an element - e.g. a website, an email, an interface or an advert - are compared with each other. The aim is to use real user data to find out which variant delivers better results. The target group is randomly divided into two groups, each of which sees one of the variants. Key figures such as click rate, conversion rate or dwell time are then analysed in order to make data-based decisions for optimisation.
Marketing automation refers to the use of software and technologies to control and optimise marketing processes and campaigns across various channels in an automated and targeted manner.
Pull marketing aims to create a demand for products or services that actively attracts customers. Content marketing, social media or a strong brand identity are often used to gain the interest and trust of the target group. The aim is to get the customer to search for or buy the product independently.
Market fit refers to the state in which a product or service is precisely tailored to the needs and wishes of the target market and thus generates a high level of demand.
(Customer) Lifetime Value, LTV, (or CLV) is an essential metric that quantifies the total value that a customer generates over the entire duration of their relationship with a company.