Scalability refers to the ability of a start-up or business model to manage growth efficiently and increase performance in the face of rising demand without a disproportionate increase in quality or costs.
Shareholders are persons or institutions that own shares in a company and are therefore entitled to a portion of the assets and profits.
Series A to D+ funding rounds are advanced stages of capital raising for startups and companies that follow the seed stage, with each round supporting specific goals such as scaling, market expansion and product diversification.
Search engine optimisation (SEO) is an essential strategy for increasing a startup's online presence by improving its position in search engine results.
The seed phase is the early stage in the life cycle of a start-up, in which the foundations for the business model are laid, initial product prototypes are developed and market potential is explored.
Seed financing refers to the early financing phase of a start-up in which capital is provided by investors to support the foundation and initial development phases.
Search Engine Advertising (SEA) refers to the practice of placing paid adverts in search engine results in order to increase the visibility of a company or product online.
Scale-up refers to the phase in the development of a start-up in which it enters a phase of rapid growth after validating its business model and achieving an initial product-market fit.
The Serviceable Available Market (SAM) is the portion of the total market that a startup or product can realistically serve or reach, based on the current business model, geographic constraints and market penetration.