The EU claims to be a „Europe of nations“ or moreover a „Europe of regions“. As far as this reflects the richness that arises from a broad spectrum of cultural diversity and a high level of national sovereignty, this could be imagined as quite charming.
With Innoclusion we evaluated innovative solutions that are necessary to provide good care for the elderly and support people with disabilities well. Overall, it is about a better inclusion, a better integration of vulnerable groups into our modern, performance oriented, sometimes streamlined societies.
Everyone is crying out for innovation. But, to be honest, so what? Or, better yet, why?
The answer on an abstract level (for systems theorists): The system environment is changing ever more rapidly, so we need innovations to enable the system to constantly adapt to the ever-changing conditions. This is maybe the case - or not. In any case, this statement will not be compelling enough to drive change longer than some 3 seconds if at all.
User testing - no problem: anyone can ask questions! That's true, but do you get the answers you need as a start-up to develop a successful solution on the market?