by innoWerft | Oct 4, 2018 | Know-How
An increasingly dynamic playing field opens up sensational new opportunities for us almost every day - and also brings with it serious new risks, especially in a start-up or scale-up phase: the opportunity to rethink inspiring customer benefits from scratch, design them cleanly and put them into practice. The risk of being left behind right from the start, because new competitors with greater tangible benefits for our customers can and will enter the playing field in no time at all.
by innoWerft | Sep 11, 2018 | Event reports
Many founders ask themselves how team processes can be made visible. It is important for start-ups to know how teamwork works. And how individuals contribute to the group. The question also arises as to whether detailed deliberation is actually always more effective. After all, it is well known that intuitive "gut decisions" are often enough. The urge for organisational and strategic planning then comes at the expense of harmonious cooperation. Consequently, this is at odds with the market's demand for agility.
by innoWerft | Sep 4, 2018 | Know-How
Germany is suffering under the GDPR. Are you too?
In connection with the entry into force of the GDPR, there is an increase in complaints such as malaise. Irritability and, in particularly severe cases, even panic attacks occur. This is often accompanied by procrastination. This manifests itself when your inner bastard tells you that you can still take care of the GDPR tomorrow. Or the day after tomorrow or the day after tomorrow...
by innoWerft | May 8, 2018 | Know-How
The founding day of every startup automatically marks the start of a "big race", in which the startup has to do about a million other things at the same time in addition to the main tasks such as product development, customer acquisition and marketing. Just the normal day-to-day life of a startup...
by innoWerft | Nov 5, 2017 | News
The "Elevator Pitch BW" becomes the "Start-up BW Elevator Pitch": With the bundling of all activities of the state government to promote start-ups in the state of Baden-Württemberg under the umbrella brand "Start-up BW", the Elevator Pitch is also getting a new design. The proven format remains the same:
