What is a sales funnel?
The sales funnel is a model that depicts the step-by-step journey of a potential customer from the first perception of a product or service to the conclusion of a purchase.
What is a start-up’s runway?
The financial runway refers to the period in which a start-up or company can operate before additional capital is required, based on the current cash reserves and the burn rate.
What does ROI stand for?
Return on investment (ROI) is a key performance indicator that measures the ratio of profit or loss from an investment in relation to the amount invested and thus shows the efficiency and profitability of an investment for a start-up or company.
What is a roadmap strategy?
A roadmap is a strategic planning tool that provides a visual timeline of the planned developments, milestones and goals of a company, product or project.
What does ‘retention rate’ mean?
Retention rate is an important metric that measures the percentage of customers who remain loyal to a product or service over a certain period of time, providing insight into the effectiveness of a startup's customer retention strategies.