What is a start-up ecosystem and how does it support founders?
The Startup Ecosystem is the network of stakeholders, institutions and resources that supports, promotes and connects startups to facilitate innovation and growth.
What is stakeholder mapping, and how does it help start-ups prioritise key stakeholders?
Stakeholder mapping is a strategic tool that helps start-ups to identify all relevant stakeholders, such as investors, customers, employees and partners, and to analyse their influence and interests in relation to the company.
What is a Sales Qualified Lead (SQL) and when is a lead considered ready for sales?
A Sales Qualified Lead (SQL) is a potential customer who has been identified as interested by Marketing and assessed by Sales as ready for direct sales talks.
What is a spin-off, and how is a spin-off created from existing structures?
A spin-off refers to the creation of a new organisation or company from an existing parent company in order to independently market and further develop specific technologies, products or services.
What does SOM stand for, and how do start-ups determine their realistically achievable market share?
The Serviceable Obtainable Market (SOM) is the part of the Serviceable Available Market (SAM) that a startup or company can actually reach and serve in the short to medium term, taking into account the current market conditions, competitive landscape and internal capacities.