Creativity in business and everyday life

May 29, 2017

Several colourful brushes with which creativity can be expressed

Creating something unique and unprecedented. Invent. Something original. Developing artistically, using and remodelling existing information and materials to create something great. Possibly even innovative. That's what creativity is for.

But how else can you describe them? Does everyone have them? Certainly, but in a different field.

First of all, in most cases creativity is linked to fantasy and imagination. For some it is spatial, for others it is technical or strategic, etc. As the ability encompasses several competences and phases, begins in the mind and then becomes practical, it can be described as multidimensional. In the end, the decisive factor is courage. The courage to give free rein to creativity and realise ideas. In the best case scenario, the results even have added value.

The question is often: How do I use my creativity in entrepreneurship? First of all, you need a flair for innovation when setting up a company. In addition to logic, the ability to think outside the box is particularly important for strategy and planning. It is said that the decision-making process is also linked to creativity.

Another point is marketing: this is about empathising with customers and making material appealing to them. This requires ingenuity. Now and again, even with small tasks such as placing a napkin before a meeting. Creativity can give companies and employees a boost. It is not for nothing that large companies already offer workshops.

Do you want to boost your creativity - or do you even have a blockage?

Tippformativ gives [among others after Kevin Duncan's Book of ideas (2016)] gives the following advice: Your social environment is crucial. It can influence you artistically; for example, if you are with musicians, strategists, clever minds, artists. They can inspire you.

How you deal with everyday situations, especially routine, is also important. From time to time, it makes sense to refresh your brain with new experiences, to break your habits - to take a different route to work, for example. What can train the brain for creative impulses, however, is a ritual that you always perform before creative activities. This can also work in the company: for example with your favourite tea.

Going out for a short walk or moving around in between refreshes the body and therefore also the brain and activates your imagination. Paying more attention to details in the environment or behaviour also triggers some aha effects.

Perhaps many lights will soon light up for you?

To creativity.

Tip: "Reclaiming creativity - increasing creativity" at

Scientific background on creativity and business: "Your Creative Brain at Work" from Scientific American Mind from Evangelia g. Chrysikou

Photo: Rhondak //