LITERATURE TIPS FOR YOUR PATH TO A SUCCESSFUL STARTUP
Literature tips and books for founders are a dime a dozen on the internet. But our list is different: we don't just present books that provide you with hard skills and methods. Our literature tips go further and also address your personal development. Because if you no longer function as a founder, your startup will also falter.
Our crew has compiled a list of books for founders that covers all areas of life. We are constantly updating and adding to the list so that you always have an overview of the most important books.
We hope you enjoy reading it - whether in good old paper form or digitally.
BOOKS FOR FOUNDERS NO. 1:
HOW COOL BRANDS STAY HOT
"The book by Joeri Van Den Bergh and Matthias Behrer provides a deep insight into Generation Y. It is considered the advertising-critical generation. This book shows what drives this generation and how you can seriously reach them as a company."
A literature tip from our commander Daniel
Joeri Van Den Bergh, Matthias Behrer (2013): "How Cool Brands Stay Hot: Branding to Generation Y". Kogan Page. 288 pages. Language: English
BOOKS FOR FOUNDERS NO. 2:
THE 4-HOUR WORK WEEK
"Being productive is fun and rewarding! Written for both entrepreneurs and employees."
A literature tip from our sailor Elisabeth
Timothy Ferriss (2011): "The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich". Vermilion. 416 pages. Language: English
BOOKS FOR FOUNDERS NO. 3:
THINK FAST, THINK SLOW
"How do we make our decisions? Why is hesitation a reflex necessary for survival? And why is it so difficult to know what will make us happy in the future? Daniel Kahnemann answers these and other questions in his book. Well worth reading!"
A literature tip from our boatswain Stephan
Daniel Kahnemann (2016): "Think fast, think slow". Penguin Publishing. 624 pages. Language: German
BOOKS FOR FOUNDERS NO. 4:
LEAD, PERFORM, LIVE
"Fredmund Malik's book is probably the most comprehensive management toolbox. THE book on the subject of management."
A literature tip from our sailor Matthias
Fredmund Malik (2014): "Führen Leisten Leben: Effective management for a new world". Campus Verlag. 442 pages. Language: German
BOOKS FOR FOUNDERS NO. 5:
BORN FOR THIS
"Are you stuck in the daily grind? Don't feel really comfortable in your job? Born for this shows in an honest and funny way that you're not alone. And above all: how you can find what you're really good at!"
A literature tip from our sailor Sina
Chris Guillebeau (2016): "Born for This: How to Find the Work You Were Meant to Do". Crown Business. 320 pages. Language: English
BOOKS FOR FOUNDERS NO. 6:
START WITH WHY
"People don't buy what you do, they buy why you do it". Every success story begins with a simple question: Why? Why are some people and organisations more innovative and successful than others? Simon Sineks' book helps people and organisations to find their mission."
A literature tip from our sailmaker Maren
Simon Sineks (2011): "Start with Why: How Great Leaders Inspire Everyone to Take Action". Portfolio. 256 pages. Language: English
BOOKS FOR FOUNDERS NO. 7:
HOW TO TAME YOUR INNER PIG DOG
"A helpful guide with valuable tips on how to tame your own bastard. Written in a very humorous and easy-to-understand way. Well worth reading!"
A literature tip from our captain Thomas
Marco von Münchhausen (2005): "So zähmen Sie Ihren inneren Schweinehund: Vom ärgsten Feind zum besten Freund". Campus Verlag. 240 pages. Language: German
BOOKS FOR FOUNDERS NO. 8:
STARTUP NAVIGATOR
"Business ideas are a dime a dozen. However, they often crumble when they are brought to market and simply don't pay off. But what distinguishes good ideas from bad ones? Successful start-ups are not magic! Anyone can use the Startup Navigator to learn how to successfully turn initial concepts into reality."
A literature tip from our boatswain Stephan
Dietmar Grichnik et al (2018): "Startup Navigator: The Handbook". Frankfurter Allgemeine Buch. 284 pages. Language: German
BOOKS FOR FOUNDERS NO. 9:
FROM SCIENCE TO STARTUP
"Jnyone trying to become an entrepreneur should have read this book. The author Anil Sethi has a lot of experience and he does not hesitate to pass it on in his book."
A literature tip from our helmsman Peter
Anil Sethi (2018): "From Science to Startup: The Inside Track of Technology Entrepreneurship". Copernicus. 256 pages. Language: English
BOOKS FOR FOUNDERS NO. 10:
THE HAPPINESS FACTOR
"Martin E. P. Seligman is one of the founders of positive psychology. He explains very vividly and captivatingly what each individual can do to utilise their inherent potential for happiness. A worthwhile read for anyone who wants to unearth their hidden treasures!"
A literature tip from our captain Thomas
Martin E.P. Seligman (2018): "The happiness factor: Why optimists live longer". Bastei Lübbe. 480 pages. Language: German