Corporate design refers to a company’s standardised visual identity. It ensures that a brand is perceived consistently across all communication channels and is clearly distinguished from its competitors.
The key components of a corporate identity include:
- Logo and trade marks
- Colour palette
- Typography (fonts)
- Visual language and illustrations
- Design guidelines for print and digital media
A consistent corporate identity fulfils several important functions:
- Increase brand recognition
- Conveying trust and professionalism
- a clear visual distinction from the competition
- Supporting brand identity and values
- Consistent communication across all channels
For start-ups in particular, a well-thought-out corporate identity is crucial for establishing a professional public image at an early stage and positioning themselves visibly in the market. It helps to clearly define their brand and forge an emotional connection with their target audience.
innoWerft helps start-ups to refine their brand identity, develop a consistent corporate design and use this visual language strategically for marketing, product development and communication.