Digital transformation instead of "just" digitalisation

April 06, 2023

When the success of its market expansion failed to materialise, Händel GGG, a wholesaler of cleaning products, adopted start-up methods with which it developed a new, digital business model. No longer just trading, but innovative procurement management enables a new positioning as a solution provider for specific target groups. A prime example of digital transformation that makes optimal use of new technical possibilities to maximise customer benefit.

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