When the success of its market expansion failed to materialise, Händel GGG, a wholesaler of cleaning products, adopted start-up methods with which it developed a new, digital business model. No longer just trading, but innovative procurement management enables a new positioning as a solution provider for specific target groups. A prime example of digital transformation that makes optimal use of new technical possibilities to maximise customer benefit.
Digital transformation instead of "just" digitalisation
April 06, 2023