{"id":15966,"date":"2025-10-30T18:16:25","date_gmt":"2025-10-30T17:16:25","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15966"},"modified":"2025-10-30T18:26:14","modified_gmt":"2025-10-30T17:26:14","slug":"there-is-no-such-thing-as-a-common-european-market","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/there-is-no-such-thing-as-a-common-european-market\/","title":{"rendered":"There is no such thing as a common European market"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;4px||15px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p><span data-contrast=\"auto\">The common European market is nothing but a myth. National, in Germany even subnational regulations prevent start-ups to scale-up their businesses across Europe. This is particularly the case in the social and \u2013 often interconnected \u2013 health sector. Here not only differences in civil, trade, work, company, and tax law (e.g.) have to be considered, but also totally different social welfare systems with different rules, and regulations, and proceedings for remuneration. And regulation is just one aspect. Language and culture may be barriers even harder to overcome. That you may need a lot of time to even understand the peculiarities of given market abroad comes on top.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For start-ups and scale-ups there are two options depending on where they have started and funded their business. If they come from a small European country, they will try to access the \u201crich and big\u201d markets of Germany, France, and Italy as fast as possible. Or they start internationally in the US or in Asia from the very beginning.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If the young business has started in a country with a big and prosperous market such as Germany, it is very likely that with regard to \u2018internationalisation\u2019 they will focus on the German speaking \u201cDACH\u201d region. If you aim to really internationalise your business, it is very likely to move from there to the US or Asia before you cross the Rhine and with it the border to France. Again, it will be not only about market size, but maybe more about language and culture.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When what near is becomes so far in terms of internationalisation of a business even if the market could be big and promising, how about the smaller European countries? Why should I address emerging European national markets so small and so unknown \u2013 and so difficult to reach out to \u2013 if I aim to scale-up my business fast?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The effect is that there will be no effect \u2013 no trickle-down, no innovation effects for these small peripheral markets.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To foster scaling-up any innovative business across Europe we need a supportive structure that help young innovative and economically promising businesses to \u201chop and build\u201d from country to country, providing information and an expert network to address the regulatory, cultural, and economic challenges of a given country.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With <\/span><a href=\"https:\/\/ebn.eu\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">EBN | EU|BIC Innovation Community \u2013 Community of certified EU|BICs, the European Innovation Ecosystem<\/span><\/a><span data-contrast=\"auto\"> there is already a network of highly competent and supportive regional BSOs in place that could and is willing to address this European challenge.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">On the long term the task at hand is the further unification and standardisation of intra-European national regulations \u2013 well\u2026<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/02\/Logo_innoclusion_RGB.svg&#8220; alt=&#8220;Logo innoclusion&#8220; title_text=&#8220;Logo_innoclusion_RGB&#8220; url=&#8220;https:\/\/www.innowerft.com\/innoclusion\/&#8220; url_new_window=&#8220;on&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/02\/EN_Co-fundedbytheEU_RGB_POS.svg&#8220; alt=&#8220;Co-funded by the European Union&#8220; title_text=&#8220;EN_Co-fundedbytheEU_RGB_POS&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Your contact person&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][gs_team_members _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/gs_team_members][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The common European market is nothing but a myth. National, in Germany even subnational regulations prevent start-ups to scale-up their businesses across Europe. This is particularly the case in the social and - often interconnected - health sector. Here not only differences in civil, trade, labour, company, and tax law (e.g.) have to be considered, but also totally different social welfare systems with different rules, and regulations, and procedures for remuneration. And regulation is just one aspect. Language and culture may be barriers even harder to overcome. That you may need a lot of time to even understand the peculiarities of given market abroad comes on top.<\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-15966","post","type-post","status-publish","format-standard","hentry","category-learnings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>European market: it is not a common market - innoWerft<\/title>\n<meta name=\"description\" content=\"Challenges for start-ups in the European market and how networks support cross-country scaling and innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/there-is-no-such-thing-as-a-common-european-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European market: it is not a common market - 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