{"id":15931,"date":"2025-10-30T14:21:50","date_gmt":"2025-10-30T13:21:50","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15931"},"modified":"2025-10-30T14:21:53","modified_gmt":"2025-10-30T13:21:53","slug":"start-with-a-clear-concise-and-nonetheless-positive-vision","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/start-with-a-clear-concise-and-nonetheless-positive-vision\/","title":{"rendered":"Start with a clear, concise, and nonetheless positive vision"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;4px||15px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span data-contrast=\"auto\">Everyone is crying out for innovation. But, to be honest, so what? Or, better yet, why?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The answer on an abstract level (for systems theorists): The system environment is changing ever more rapidly, so we need innovations to enable the system to constantly adapt to the ever-changing conditions. This is maybe the case &#8211; or not. In any case, this statement will not be compelling enough to drive change longer than some 3 seconds if at all.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In our case it all began even before the start of the Innoclusion project with a set of problems and some severe pains induced by them.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here I have at least to mention a very German peculiarity. As Germans we love problems. We cannot live without them. We even adore them. This a bit dysfunctional aspect of our mentality quite often prevents us from tackling them. They are just too beautiful.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, there is the first prerequisite for leading any innovation project to a successful end: Stop that. Stop marvelling at the problems and encouraging each other as to why they cannot be solved.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When we came into the game our German colleagues form St. Georgen and Kork either already stopped that marvelling or &#8211; quite probable &#8211; never did. These two organisations have both been inherently innovative at least partly. Let\u2019s put it that way: They were very innovative at the top and the organisations as a whole had learned to cope with that. Therefore, a lot of problems social care providers in Germany are struggling with (up to and including insolvency) had already been already solved or were on a good way to be.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The leadership team&#8217;s perspective was already focused on the future and problem-solving. This means that you automatically focus on the problems, the negative aspects and the pain. When it came to integrating technical and procedural innovations into the organisation and its daily routines, the focus was on the pain and the problems that caused it \u2014 and therefore on pain relief.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When a real, broad, and deep transformation is at stake, this is not enough. This is simply because transformation needs change. And the only human being that loves change is a wet baby. So maybe the whole organisation starts to change when the pain is hard enough. But once the pain is relieved just to a barely tolerable level, transformation stops. Now the pain of change feels harder than the pain arising from some yet unsolved problems.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is why transformation in Germany is so necessary and although not happening yet. The (imagined) pain from change is still much higher than the actual pain from the overwhelming bunch of problems we avoid facing.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Transformation needs more than pain, which may or may not activate change. Transformation that will last and lead to a good (at least desired) end, needs a vison of what we want to achieve &#8211; a positive vision.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Therefore, we started the process with strategic visioning as a prerequisite of the Innoclusion project:\u00a0 developing a clear, long-term, aspirational, and inspiring idea of what we are heading for: The future of care and support for people with disabilities.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now we were not only talking about problems, and pains, and working on pain relievers only. We were and we still are (the future is always yet to come) working towards realising a common vision of a better state of care and care work than we were (and partly still are) in.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The reason that the Living Labs turned out to become nucleus of change of the whole organisation is that we have developed this shared vison before. This vision is the fundament of a persistent change process, it provides the positive energy for people going a lot of extra miles even when working already hard enough to get ready with their standard daily business, to get over setbacks and cope with the necessary (and sometimes unnecessary) hardships of the common endeavour.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the key learnings that result from our experience here is that the method of value proposition design that is more or less common in the start-up sphere has to be complemented, indeed completed by strategic visioning when it comes to the necessary change process to implement real innovations. Creating a value proposition without a context in (future) real life is not really compelling. Or at least only the beginning. At the end it is about creating a clear, concise, and positive common vision of the future if you aim to compete successfully against the status quo &#8211; the toughest competitor you will ever have to deal with as innovator.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Guidance and alignment&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><span data-contrast=\"auto\">Without the vision that we jointly created it is very difficult to decide which kind of innovations you really need and how to prioritise them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With designing the vison of good care in the future (including regard to the conditions that make the provision of good care even harder each year from where we started) we developed a very concrete understanding not only how good care would look like but how it could be provided for and what tools, proceedings, social interactions etc. were needed to make the vision become reality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When comparing the status quo and all the resources and instruments available today for care with the future state of good care (including its methods and instruments), it quickly became clear which gaps needed to be closed or bridged through innovation and, in many cases, still need to be. This was the necessary input for the roadmap that could lead us from the status quo to the future desired state.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Needless to say, that this roadmap is subject to persistent change because the more we move forward with the transition the more we learn. More and more items emerge from the fog of uncertainty and emanate on our topography of the future. Vision and roadmap not only give us inspiration and endurance, but also very practical guidance and alignment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/02\/Logo_innoclusion_RGB.svg&#8220; alt=&#8220;Logo innoclusion&#8220; title_text=&#8220;Logo_innoclusion_RGB&#8220; url=&#8220;https:\/\/www.innowerft.com\/innoclusion\/&#8220; url_new_window=&#8220;on&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2024\/02\/EN_Co-fundedbytheEU_RGB_POS.svg&#8220; alt=&#8220;Co-funded by the European Union&#8220; title_text=&#8220;EN_Co-fundedbytheEU_RGB_POS&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Your contact person&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][gs_team_members _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/gs_team_members][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone is crying out for innovation. But, to be honest, so what? Or, better yet, why?<br \/>\nThe answer on an abstract level (for systems theorists): The system environment is changing ever more rapidly, so we need innovations to enable the system to constantly adapt to the ever-changing conditions. This is maybe the case - or not. In any case, this statement will not be compelling enough to drive change longer than some 3 seconds if at all. <\/p>","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-15931","post","type-post","status-publish","format-standard","hentry","category-learnings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start with a clear, concise, and nonetheless positive vision - innoWerft<\/title>\n<meta name=\"description\" content=\"Discover how a clear, positive vision drives innovation and organizational transformation, guiding teams toward lasting change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/start-with-a-clear-concise-and-nonetheless-positive-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start with a clear, concise, and nonetheless positive vision - 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