{"id":15890,"date":"2025-10-28T11:44:28","date_gmt":"2025-10-28T10:44:28","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15890"},"modified":"2026-08-10T00:55:24","modified_gmt":"2026-08-09T22:55:24","slug":"private-sale-targeted-company-sale","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/private-sale-gezielter-unternehmensverkauf\/","title":{"rendered":"What is a private sale?"},"content":{"rendered":"<p>A \u2018Private Sale\u2019 refers to the\u00a0<strong>the targeted sale of a company or individual shares in a company to selected buyers<\/strong>. The sale takes place without a public tender and, in most cases, without a wide-ranging bidding process.<\/p>\n<p style=\"font-weight: 400;\">The main aim is to ensure a controlled and confidential transaction. Sellers can engage specifically with buyers who are a strategic, financial or cultural fit for the company.<\/p>\n<p style=\"font-weight: 400;\">Typical buyers at a private sale are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>strategic investors<\/li>\n<li>other companies in the same or a related sector<\/li>\n<li>Financial investors<\/li>\n<li>existing shareholders<\/li>\n<li>Members of the management team<\/li>\n<li>selected private individuals or entrepreneurs<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A private sale may involve the sale of the entire company or just a specific stake. This approach is often chosen when discretion is particularly important or when potential buyers are already known.<\/p>\n<p style=\"font-weight: 400;\">Typical objectives of a private sale are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Maintaining confidentiality during the sales process<\/li>\n<li>target suitable buyers<\/li>\n<li>reduce the effort involved in a public sales process<\/li>\n<li>disclose sensitive company information only to a limited extent<\/li>\n<li>facilitate strategic partnerships or succession planning<\/li>\n<li>tailor the negotiations to individual needs<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">The potential benefits of a private sale are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>a high degree of control over the sales process<\/li>\n<li>less public attention<\/li>\n<li>targeted selection of potential buyers<\/li>\n<li>often faster coordination<\/li>\n<li>flexible structuring of the transaction<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">At the same time, there are potential drawbacks:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>less competition among buyers<\/li>\n<li>a potentially lower selling price<\/li>\n<li>greater dependence on individual negotiating partners<\/li>\n<li>limited scope for comparing offers<\/li>\n<li>Risk of cancellation if there are few interested parties<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Unlike a structured sales process or an auction, in a private sale the business is not offered to a large number of potential buyers at the same time. This makes the process more discreet, but may also affect the sellers\u2019 negotiating position.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders and companies to strategically assess potential growth, investment and exit options, identify suitable partners within its network, and prepare for discussions with potential investors or buyers.<\/p>\n<p style=\"font-weight: 400;\">","protected":false},"excerpt":{"rendered":"<p>A private sale refers to the sale of a company or shares in a company directly to a selected buyer without a public tender or offer.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-15890","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein Private Sale? 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