{"id":15598,"date":"2025-10-23T12:07:20","date_gmt":"2025-10-23T10:07:20","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15598"},"modified":"2025-11-05T15:08:49","modified_gmt":"2025-11-05T14:08:49","slug":"how-to-find-the-right-business-idea","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/wie-finde-ich-die-richtige-geschaeftsidee\/","title":{"rendered":"How do I find the right business idea?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2025\/10\/Headerbild_Businessidee.png&#8220; alt=&#8220;Wie finde ich die richtige Gesch\u00e4ftsidee?&#8220; title_text=&#8220;Headerbild_Gesch\u00e4ftsidee&#8220; show_bottom_space=&#8220;off&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;55%&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_padding=&#8220;30px||0px||false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Der Schritt zum eigenen Startup beginnt meist mit einer entscheidenden Frage: <strong>Welche Gesch\u00e4ftsidee passt zu mir \u2013 und hat zugleich Potenzial am Markt?<\/strong><br \/>Viele Gr\u00fcnderinnen und Gr\u00fcnder starten voller Energie, wissen aber nicht, wie sie aus ihren Interessen, Erfahrungen und F\u00e4higkeiten ein tragf\u00e4higes Konzept entwickeln k\u00f6nnen. Dieser Beitrag zeigt Dir, wie Du systematisch vorgehst, um die passende Idee f\u00fcr Dein Unternehmen zu finden.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;1. Die Basis: Deine St\u00e4rken und Leidenschaften&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Die besten Gesch\u00e4ftsideen entstehen oft an der Schnittstelle von <strong>Leidenschaft<\/strong> und <strong>Kompetenz<\/strong>.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Stelle Dir Fragen wie:<\/strong>\n<ul>\n<li>Welche Probleme habe ich selbst erlebt und w\u00fcrde sie gerne l\u00f6sen?<\/li>\n<li>Welche F\u00e4higkeiten oder Fachkenntnisse bringe ich mit?<\/li>\n<li>Wof\u00fcr brenne ich so sehr, dass ich bereit bin, daf\u00fcr lange durchzuhalten?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Tipp:<\/strong> Erstelle eine Liste Deiner St\u00e4rken und Interessen. Die Schnittmenge daraus ist oft ein guter Ausgangspunkt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;2. Kundenprobleme erkennen \u2013 nicht Produkte erfinden&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Erfolgreiche Startups l\u00f6sen ein <strong>konkretes Problem<\/strong>. Anstatt Dir zu \u00fcberlegen, welches Produkt Du spannend findest, drehe die Perspektive um:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Welche Herausforderungen haben Menschen oder Unternehmen in meinem Umfeld?<\/li>\n<li>Wo erlebe ich selbst immer wieder Frust oder Ineffizienz?<\/li>\n<li>Welches Problem existiert und wird noch nicht zufriedenstellend gel\u00f6st?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Tipp:<\/strong> Beobachte Trends, lies Bewertungen auf Online-Plattformen oder sprich aktiv mit potenziellen Kunden. Oft findest du dabei <strong>Pain Points<\/strong>, f\u00fcr die es noch keine gute L\u00f6sung gibt.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;3. Trends und M\u00e4rkte analysieren&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Neben der pers\u00f6nlichen Passung lohnt ein Blick auf aktuelle Entwicklungen:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Technologische Trends:<\/strong> z. B. KI, Automatisierung, Nachhaltigkeit<\/li>\n<li><strong>Gesellschaftliche Trends:<\/strong> z. B. New Work, Gesundheit, Sharing Economy<\/li>\n<li><strong>Regionale Besonderheiten:<\/strong> Gibt es in Deiner Stadt oder Region noch eine Marktl\u00fccke?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Wichtig:<\/strong> Trends bieten Chancen \u2013 aber nur, wenn Du sie mit echtem Nutzen f\u00fcr den Kunden verbindest.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;4. Innovation und Einzigartigkeit&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p data-start=\"211\" data-end=\"445\">Eine innovative L\u00f6sung und Technologie erm\u00f6glicht Wachstum und schafft gleichzeitig einen gewissen Schutz vor Nachahmern \u2013 sie ist schwer kopierbar und hebt Dein Angebot von der Konkurrenz ab.<\/p>\n<p data-start=\"447\" data-end=\"460\">Frage Dich:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul data-start=\"461\" data-end=\"656\">\n<li data-start=\"461\" data-end=\"498\">\n<p data-start=\"463\" data-end=\"498\">Was macht meine Idee einzigartig?<\/p>\n<\/li>\n<li data-start=\"499\" data-end=\"572\">\n<p data-start=\"501\" data-end=\"572\">Welche Aspekte erm\u00f6glichen Skalierung, ohne dass die Qualit\u00e4t leidet?<\/p>\n<\/li>\n<li data-start=\"573\" data-end=\"656\">\n<p data-start=\"575\" data-end=\"656\">Welche Innovation sorgt daf\u00fcr, dass andere sie nicht einfach nachmachen k\u00f6nnen?<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;5. Klein testen statt gro\u00df tr\u00e4umen&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Viele Gr\u00fcnder:innen scheitern, weil sie zu lange planen und nie starten. Stattdessen:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Bau ein Minimum Viable Product (<a href=\"https:\/\/www.innowerft.com\/mvp-minimum-viable-product-effizienz-in-der-produktentwicklung\/\" target=\"_blank\" rel=\"noopener\">MVP<\/a>):<\/strong> eine einfache Version Deiner L\u00f6sung, um erste R\u00fcckmeldungen einzuholen.<\/li>\n<li><strong>Teste mit echten Kunden:<\/strong> Frage nicht nur Freunde, sondern lass Menschen bezahlen \u2013 auch kleine Betr\u00e4ge sind ein echter Realit\u00e4tscheck.<\/li>\n<li><strong>Iteriere schnell:<\/strong> Passe Deine Idee an, sobald Du Feedback hast.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;6. Die richtige Balance finden&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Eine gute Gesch\u00e4ftsidee erf\u00fcllt drei Kriterien:<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Sie passt zu Dir<\/strong> \u2013 Deinen St\u00e4rken, Werten und Zielen.<\/li>\n<li><strong>Sie l\u00f6st ein Problem<\/strong> \u2013 Kunden haben echten Nutzen.<\/li>\n<li><strong>Sie ist wirtschaftlich tragf\u00e4hig<\/strong> \u2013 genug Menschen sind bereit, daf\u00fcr zu zahlen.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>Wo sich diese drei Kreise \u00fcberschneiden, liegt Deine ideale Gesch\u00e4ftsidee<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_css_free_form=&#8220;.selector {width:100%;}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Finde Deine perfekte Gesch\u00e4ftsidee! Lade Dir das kostenlose Arbeitsblatt herunter und entdecke, wo Deine Leidenschaft zum Erfolg wird.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/share.hsforms.com\/1UGPPTgFdQWOCvIvq76hNmwbvlmy&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Jetzt herunterladen!&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; custom_margin_tablet=&#8220;15px||||false|false&#8220; custom_margin_phone=&#8220;15px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; button_text_size_tablet=&#8220;18px&#8220; button_text_size_phone=&#8220;16px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-30px||||false|false&#8220; custom_margin_tablet=&#8220;-20px||||false|false&#8220; custom_margin_phone=&#8220;-20px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_heading title=&#8220;7. Fazit&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Die Suche nach der richtigen Gesch\u00e4ftsidee ist kein \u201eGeistesblitz\u201c, sondern ein <strong>Prozess<\/strong>. Indem Du Deine eigenen St\u00e4rken reflektierst, Kundenprobleme erkennst und Deine Ideen fr\u00fch testest, erh\u00f6hst Du die Chancen, ein erfolgreiches Unternehmen aufzubauen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;]<\/p>\n<p>Du willst ein erstes Feedback zu Deiner Idee? Dann bewirb Dich jetzt f\u00fcr unseren Open Pitch!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjgyNzgifX0=@&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Zum Open Pitch!&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _dynamic_attributes=&#8220;button_url&#8220; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; custom_margin_tablet=&#8220;15px||||false|false&#8220; custom_margin_phone=&#8220;15px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; button_text_size_tablet=&#8220;18px&#8220; button_text_size_phone=&#8220;16px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220; theme_builder_area=&#8220;post_content&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The step towards your own start-up usually begins with a crucial question: Which business idea suits me - and also has potential on the market?<br \/>\nMany founders start out full of energy, but do not know how to develop a viable concept from their interests, experience and skills.<\/p>","protected":false},"author":5,"featured_media":15599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-15598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesch\u00e4ftsidee: Wie finde ich die richtige? 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