{"id":15563,"date":"2025-10-17T12:23:42","date_gmt":"2025-10-17T10:23:42","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15563"},"modified":"2025-10-17T12:23:46","modified_gmt":"2025-10-17T10:23:46","slug":"how-to-write-a-business-plan","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/wie-schreibe-ich-einen-businessplan\/","title":{"rendered":"How do I write a business plan?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2025\/10\/Headerbilder-Blogbeitrag.png&#8220; alt=&#8220;Wie schreibe ich einen Businessplan?&#8220; title_text=&#8220;Businessplan&#8220; show_bottom_space=&#8220;off&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;55%&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_padding=&#8220;30px||0px||false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Ein Businessplan ist mehr als nur ein Dokument f\u00fcr die Bank oder Investor:innen \u2013 er ist Dein <strong>Fahrplan in die Selbstst\u00e4ndigkeit<\/strong>. Er hilft Dir, deine Idee zu strukturieren, Risiken zu erkennen und Investor:innen oder F\u00f6rderstellen zu \u00fcberzeugen. Doch wie schreibt man eigentlich einen Businessplan?<\/p>\n<p>In diesem Beitrag zeigen wir Dir Schritt f\u00fcr Schritt, wie Du vorgehst.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;1. Warum ein Businessplan wichtig ist&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Viele Gr\u00fcnder:innen wollen so schnell wie m\u00f6glich \u201eeinfach loslegen\u201c. Aber:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Ein Businessplan zwingt Dich, \u00fcber alle relevanten Aspekte Deines Vorhabens nachzudenken.<\/li>\n<li>Er schafft Klarheit f\u00fcr Dich und Vertrauen bei Banken, Investor:innen und F\u00f6rderstellen.<\/li>\n<li>Er ist ein <strong>lebendiges Dokument<\/strong>, das du im Laufe der Zeit anpassen kannst.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||-30px||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;2. Die wichtigsten Bestandteile eines Businessplans &#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Ein vollst\u00e4ndiger Businessplan umfasst in der Regel folgende Elemente:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li><strong>Executive Summary<\/strong> \u2013 Die Zusammenfassung\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Kurz, pr\u00e4gnant, spannend: Was ist Deine Idee, was macht sie besonders, wie willst Du Geld verdienen?<\/li>\n<li><strong>Tipp:<\/strong> Schreibe diese Zusammenfassung erst ganz am Ende.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Gesch\u00e4ftsidee und Vision<\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Beschreibe Dein Produkt oder Deine Dienstleistung.<\/li>\n<li>Erkl\u00e4re, welches Problem Du l\u00f6st und was Dein Alleinstellungsmerkmal (USP &#8211; verlinken) ist.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Marktanalyse<\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wer sind Deine Zielkund:innen?<\/li>\n<li>Wie gro\u00df ist der Markt?<\/li>\n<li>Welche Trends und Wettbewerber:innen gibt es?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Marketing- und Vertriebsstrategie<\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wie erreichst Du Deine Kund:innen?<\/li>\n<li>Welche Kan\u00e4le nutzt Du (z. B. Social Media, Vertriebspartner:innen, Messen)?<\/li>\n<li>Wie sieht Deine Preisstrategie aus?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Organisation und Team<\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Wer steckt hinter der Idee?<\/li>\n<li>Welche Erfahrungen und Kompetenzen bringst Du \/ Dein Team mit?<\/li>\n<li>Falls Du allein gr\u00fcndest: Welche Partner:innen oder Dienstleister unterst\u00fctzen Dich?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Finanzplanung<\/strong>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Umsatz- und Kostenplanung (mindestens 3 Jahre).<\/li>\n<li>Investitionsbedarf und Finanzierungsquellen.<\/li>\n<li><a href=\"https:\/\/www.innowerft.com\/break-even-point-finanzieller-wendepunkt-des-unternehmenserfolgs\/\">Break-even<\/a>-Berechnung: Ab wann tr\u00e4gt sich Dein Gesch\u00e4ft?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Chancen und Risiken<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Welche H\u00fcrden k\u00f6nnten auftreten<\/li>\n<li>Wie gehst Du mit Risiken um?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_css_free_form=&#8220;.selector {width:100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;0px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Du wei\u00dft jetzt, welche Bestandteile ein Businessplan haben sollte \u2013 warum warten?<br data-start=\"352\" data-end=\"355\" \/><strong data-start=\"355\" data-end=\"405\">Lade dir unsere kostenlose Checkliste herunter<\/strong> und arbeite Schritt f\u00fcr Schritt an Deinem eigenen Businessplan.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/share.hsforms.com\/1n4_jUbTySfO_UPTMzq9pmgbvlmy&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Jetzt herunterladen!&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; custom_margin_tablet=&#8220;15px||||false|false&#8220; custom_margin_phone=&#8220;15px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; button_text_size_tablet=&#8220;18px&#8220; button_text_size_phone=&#8220;16px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;3. Tipps f\u00fcr das Schreiben&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Klar und verst\u00e4ndlich formulieren<\/strong> \u2013 schreibe so, dass auch jemand au\u00dferhalb Deiner Branche versteht, was Du planst.<\/li>\n<li><strong>Mit Zahlen belegen<\/strong> \u2013 Marktdaten, Kundenbefragungen oder Pilotprojekte machen Deinen Plan glaubw\u00fcrdiger.<\/li>\n<li><strong>Realistisch bleiben<\/strong> \u2013 Investor:innen erkennen zu optimistische Prognosen sofort.<\/li>\n<li><strong>Visuell unterst\u00fctzen<\/strong> \u2013 Grafiken, Tabellen und Diagramme erleichtern das Verst\u00e4ndnis.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-30px||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;4. H\u00e4ufige Fehler vermeiden&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Zu vage Formulierungen (\u201eder Markt ist riesig\u201c statt konkreter Daten).<\/li>\n<li>Fehlende Struktur oder zu viel Fachjargon.<\/li>\n<li>Finanzplanung ohne nachvollziehbare Annahmen.<\/li>\n<li>Vergessen, den Plan regelm\u00e4\u00dfig zu aktualisieren.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;-30px||||false|false&#8220; custom_margin_tablet=&#8220;-20px||||false|false&#8220; custom_margin_phone=&#8220;-20px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;5. Fazit&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Ein Businessplan ist kein B\u00fcrokratiemonster, sondern Dein <strong>Strategiepapier<\/strong>. Er gibt Dir Orientierung, macht Dein Vorhaben greifbar und erh\u00f6ht Deine Chancen auf Finanzierung.<\/p>\n<p><strong>Unser Tipp:<\/strong> Sieh den Businessplan nicht als Pflichtaufgabe, sondern als Gelegenheit, Deine Idee zu sch\u00e4rfen und selbst noch mehr Sicherheit zu gewinnen.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Du willst Hilfe bei Deinem Business- oder Finanzplan? Dann schaue Dir unsere Service Offerings an!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyMDM0In19@&#8220; url_new_window=&#8220;on&#8220; button_text=&#8220;Zu den Service Offerings!&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _dynamic_attributes=&#8220;button_url&#8220; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; custom_margin_tablet=&#8220;15px||||false|false&#8220; custom_margin_phone=&#8220;15px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; button_text_size_tablet=&#8220;18px&#8220; button_text_size_phone=&#8220;16px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business plan is more than just a document for the bank or investors - it is your roadmap to self-employment. It helps you to structure your idea, recognise risks and convince investors or funding bodies. But how do you actually write a business plan?<\/p>","protected":false},"author":5,"featured_media":15564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-15563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Businessplan: Erfolgreich f\u00fcr dein Startup schreiben - innoWerft<\/title>\n<meta name=\"description\" content=\"Schritt f\u00fcr Schritt zum erfolgreichen Businessplan: Tipps zu Idee, Markt, Marketing und Finanzen f\u00fcr Gr\u00fcnder:innen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/how-to-write-a-business-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Businessplan: Erfolgreich f\u00fcr dein Startup schreiben - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Schritt f\u00fcr Schritt zum erfolgreichen Businessplan: Tipps zu Idee, Markt, Marketing und Finanzen f\u00fcr Gr\u00fcnder:innen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/how-to-write-a-business-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T10:23:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T10:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.innowerft.com\/wp-content\/uploads\/2025\/10\/Headerbilder-Blogbeitrag-1024x684.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Wie schreibe ich einen Businessplan?\",\"datePublished\":\"2025-10-17T10:23:42+00:00\",\"dateModified\":\"2025-10-17T10:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/\"},\"wordCount\":1421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Headerbilder-Blogbeitrag.png\",\"articleSection\":[\"Know-How\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wie-schreibe-ich-einen-businessplan\\\/\",\"name\":\"Businessplan: Erfolgreich f\u00fcr dein Startup schreiben - 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