{"id":15112,"date":"2025-07-30T17:48:30","date_gmt":"2025-07-30T15:48:30","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=15112"},"modified":"2025-07-30T17:48:34","modified_gmt":"2025-07-30T15:48:34","slug":"build-vs-buy-which-tech-components-should-you-develop-yourself","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/build-vs-buy-welche-tech-komponenten-solltest-du-selbst-entwickeln\/","title":{"rendered":"Build vs. buy: Which tech components should you develop yourself?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;3px|||||&#8220; custom_css_free_form=&#8220;.selector {width: 100%;}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_image src=&#8220;https:\/\/www.innowerft.com\/wp-content\/uploads\/2025\/07\/33.png&#8220; alt=&#8220;Build vs. Buy: Welche Tech-Komponenten solltest du selbst entwickeln?&#8220; title_text=&#8220;Headerbild Build vs. Buy: Welche Tech-Komponenten solltest du selbst entwickeln?&#8220; show_bottom_space=&#8220;off&#8220; align=&#8220;center&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;55%&#8220; custom_padding=&#8220;||||false|false&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_image][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_padding=&#8220;30px||0px||false|false&#8220; custom_padding_tablet=&#8220;0px||||false|false&#8220; custom_padding_phone=&#8220;0px||||false|false&#8220; custom_padding_last_edited=&#8220;on|tablet&#8220; hover_enabled=&#8220;0&#8243; global_colors_info=&#8220;{}&#8220; sticky_enabled=&#8220;0&#8243;]<\/p>\n<p>In der digitalen Produktentwicklung steht jedes Tech-Team fr\u00fcher oder sp\u00e4ter vor der Entscheidung: <strong>Build vs. Buy?<\/strong> \u2013 also, ob man eine Softwarel\u00f6sung selbst entwickeln (build) oder auf ein bestehendes Produkt zur\u00fcckgreifen sollte (buy). Die Entscheidung ist oft komplexer, als sie auf den ersten Blick scheint. In diesem Artikel beleuchten wir die wichtigsten \u00dcberlegungen und geben Dir eine Entscheidungshilfe an die Hand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;1. Was bedeutet %22Build vs. Buy%22?&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Build<\/strong>: Du entwickelst eine Komponente oder Funktion intern \u2013 ma\u00dfgeschneidert f\u00fcr Deine Bed\u00fcrfnisse.<\/li>\n<li><strong>Buy<\/strong>: Du nutzt ein bestehendes Tool oder eine Plattform (z.\u202fB. <a href=\"https:\/\/www.innowerft.com\/saas-software-flexibel-aus-der-cloud-nutzen\/\">SaaS<\/a>), die Du in Dein System integrierst.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Beide Ans\u00e4tze haben Vor- und Nachteile, und die richtige Wahl h\u00e4ngt stark von Deinem konkreten Use Case, Deinem Team und Deiner langfristigen Strategie ab.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;10px||||false|false&#8220; custom_margin_tablet=&#8220;0px||||false|false&#8220; custom_margin_phone=&#8220;0px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;2. Die wichtigsten Entscheidungsfaktoren&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;a) Kernkompetenz &#038; Differenzierung&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;b98f65cb-9916-42e9-8ea0-b44091e1c297&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><em>\u201eIst das ein Teil Deines USP?\u201c<\/em><\/p>\n<p>Baue nur das, was Dein Produkt im Markt wirklich differenziert. Wenn eine Komponente Teil Deiner Kernkompetenz ist, solltest Du sie selbst entwickeln.<\/p>\n<p><strong>Build, wenn:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Die Komponente entscheidend f\u00fcr Dein Gesch\u00e4ftsmodell ist<\/li>\n<li>Du Innovationen schaffen willst<\/li>\n<li>Du volle Kontrolle brauchst<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Buy, wenn:<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Es sich um generische Funktionen handelt (z.\u202fB. Authentifizierung, Payment)<\/li>\n<li>Der Markt etablierte L\u00f6sungen bietet<\/li>\n<li>Du keine Ressourcen f\u00fcr Eigenentwicklung hast<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;b) Kosten &#038; Zeit&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;b98f65cb-9916-42e9-8ea0-b44091e1c297&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Entwicklung ist teuer \u2013 nicht nur in der Umsetzung, sondern auch im langfristigen Betrieb und der Wartung.<\/p>\n<p><strong>Buy spart Zeit<\/strong>, besonders in fr\u00fchen Phasen. Oft kannst Du innerhalb von Tagen live gehen.<br \/><strong>Build ist teurer<\/strong>, zahlt sich aber aus, wenn Du langfristig Unabh\u00e4ngigkeit und Flexibilit\u00e4t brauchst.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;c) Technische Komplexit\u00e4t &#038; Wartung&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;b98f65cb-9916-42e9-8ea0-b44091e1c297&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Manche Komponenten sind extrem aufw\u00e4ndig zu bauen und erfordern tiefes Spezialwissen \u2013 z.\u202fB. Video-Streaming, Echtzeit-Kommunikation oder ML-Infrastruktur.<\/p>\n<p>Frage Dich:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Haben wir die Expertise im Team?<\/li>\n<li>Wie hoch sind Wartungsaufwand und Ausfallsicherheit?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;3. Typische Komponenten: Build oder Buy?&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<table>\n<thead>\n<tr>\n<td><strong>Komponente<\/strong><\/td>\n<td><strong>Empfehlung<\/strong><\/td>\n<td><strong>Begr\u00fcndung<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Benutzer-Authentifizierung<\/td>\n<td><strong>Buy<\/strong><\/td>\n<td>Sicherheit ist kritisch<\/td>\n<\/tr>\n<tr>\n<td>Zahlungsabwicklung<\/td>\n<td><strong>Buy<\/strong><\/td>\n<td>Hohe regulatorische Anforderungen (z.\u202fB. PCI-DSS)<\/td>\n<\/tr>\n<tr>\n<td>CRM-Systeme<\/td>\n<td><strong>Buy<\/strong><\/td>\n<td>Komplex, aber selten differenzierend<\/td>\n<\/tr>\n<tr>\n<td>Recommendation Engine<\/td>\n<td><strong>Build<\/strong><\/td>\n<td>Wenn es ein Kern-Feature ist, das euch vom Wettbewerb abhebt<\/td>\n<\/tr>\n<tr>\n<td>CMS<\/td>\n<td><strong>Buy<\/strong>\/<strong>Build<\/strong><\/td>\n<td>F\u00fcr einfache Sites reicht ein Headless CMS; bei komplexem Content-Workflow lohnt Build<\/td>\n<\/tr>\n<tr>\n<td>Analytics &amp; Tracking<\/td>\n<td><strong>Buy<\/strong><\/td>\n<td>Tools sind schneller einsatzbereit<\/td>\n<\/tr>\n<tr>\n<td>DevOps Tools<\/td>\n<td><strong>Buy (meist)<\/strong><\/td>\n<td>Hohe Komplexit\u00e4t, viele L\u00f6sungen verf\u00fcgbar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||15px||false|false&#8220; custom_margin_tablet=&#8220;||0px||false|false&#8220; custom_margin_phone=&#8220;||0px||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_padding=&#8220;||0px||false|false&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;4. Hybride Ans\u00e4tze&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>In vielen F\u00e4llen ist eine Kombination sinnvoll: Du beginnst mit einer gekauften L\u00f6sung und ersetzt sie sp\u00e4ter durch eine Eigenentwicklung, wenn Dein Produkt reifer und Dein Team gr\u00f6\u00dfer ist.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;-20px||||false|false&#8220; custom_margin_phone=&#8220;-20px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Fazit: Strategisch denken statt reflexartig handeln&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>\u201eBuy early, build later\u201c<\/strong> ist oft ein guter Kompromiss \u2013 besonders in der MVP-Phase. Je weiter Du skalierst, desto mehr solltest Du \u00fcber Kontrolle, Datenhoheit und Customization nachdenken.<\/p>\n<p>Am wichtigsten: <strong>Triff die Entscheidung bewusst.<\/strong> Denn was Du heute \u201ekaufst\u201c, kann Dich morgen bremsen \u2013 und was Du heute \u201ebaust\u201c, kann Dich unn\u00f6tig aufhalten.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;||||false|false&#8220; custom_margin_tablet=&#8220;-20px||||false|false&#8220; custom_margin_phone=&#8220;-20px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_heading title=&#8220;Kurzcheck f\u00fcr deine Entscheidung:&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;5043d29c-c7f7-40fb-a85f-d98906625564&#8243; title_text_color=&#8220;#F5F5ED&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_heading][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_margin=&#8220;30px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<table>\n<thead>\n<tr>\n<td>\n<p><strong>Frage<\/strong><\/p>\n<\/td>\n<td>\n<p><strong>Wenn \u201eJa\u201c, dann\u2026<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p>Ist es ein zentraler Teil Deines Produkts?<\/p>\n<\/td>\n<td>\n<p><strong>Build<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Gibt es etablierte L\u00f6sungen am Markt?<\/p>\n<\/td>\n<td>\n<p><strong>Buy<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Musst Du schnell live gehen?<\/p>\n<\/td>\n<td>\n<p><strong>Buy<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Willst Du langfristig unabh\u00e4ngig sein?<\/p>\n<\/td>\n<td>\n<p><strong>Build<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p>Ist es sicherheitskritisch oder regulatorisch heikel?<\/p>\n<\/td>\n<td>\n<p><strong>Buy (zuerst)<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_css_free_form=&#8220;.selector {width: 100%}&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p><strong>Hol Dir jetzt Dein kostenloses Build vs. Buy Cheatsheet! <\/strong>Alle wichtigen Entscheidungsfaktoren kompakt zusammengefasst \u2013 damit Du jederzeit wei\u00dft, wann Du besser selbst entwickelst und wann Du kaufen solltest.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8220;https:\/\/www.innowerft.com\/download\/15091\/?tmstv=1753887746&#8243; button_text=&#8220;Jetzt herunterladen!&#8220; button_alignment=&#8220;right&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_button=&#8220;on&#8220; button_text_size=&#8220;20px&#8220; custom_margin_tablet=&#8220;15px||||false|false&#8220; custom_margin_phone=&#8220;15px||||false|false&#8220; custom_margin_last_edited=&#8220;on|tablet&#8220; button_text_size_tablet=&#8220;18px&#8220; button_text_size_phone=&#8220;16px&#8220; button_text_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In digital product development, sooner or later every tech team is faced with a decision: Build vs. buy - in other words, whether to develop a software solution in-house (build) or use an existing product (buy). The decision is often more complex than it seems at first glance.<\/p>","protected":false},"author":5,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-15112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Build vs. Buy: Solltest du Tech-Komponenten selbst bauen? - innoWerft<\/title>\n<meta name=\"description\" content=\"Build vs. Buy? 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