{"id":14148,"date":"2025-04-23T10:25:48","date_gmt":"2025-04-23T08:25:48","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14148"},"modified":"2026-08-10T01:29:59","modified_gmt":"2026-08-09T23:29:59","slug":"turnaround-strategic-turnaround-from-the-crisis","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/turnaround-strategische-wende-aus-der-krise\/","title":{"rendered":"What is a turnaround, and how can a company overcome a crisis?"},"content":{"rendered":"<p style=\"font-weight: 400;\">A turnaround refers to the\u00a0<strong>a company\u2019s successful economic and strategic turnaround following a critical situation<\/strong>. The aim is to reduce losses, restore financial stability and position the company to remain competitive in the long term.<\/p>\n<p style=\"font-weight: 400;\">A turnaround may become necessary if a company experiences a prolonged decline in turnover, incurs high costs, develops liquidity problems or is no longer able to respond adequately to changes in the market.<\/p>\n<p style=\"font-weight: 400;\">Typical signs that a turnaround is needed are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>ongoing losses<\/li>\n<li>falling turnover or market share<\/li>\n<li>a short financial runway<\/li>\n<li>increasing liquidity constraints<\/li>\n<li>high fixed costs<\/li>\n<li>Loss of key customers<\/li>\n<li>unprofitable products or business areas<\/li>\n<li>an unclear positioning<\/li>\n<li>outdated technologies or processes<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A turnaround usually takes place in several stages:<\/p>\n<table style=\"font-weight: 400; width: 738px;\">\n<thead>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Phase<\/strong><\/td>\n<td style=\"width: 495.671875px;\"><strong>Typical measures<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Analysis<\/strong><\/td>\n<td style=\"width: 495.671875px;\">Examine the causes of the crisis, the financial situation and the market position<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Stabilisation<\/strong><\/td>\n<td style=\"width: 495.671875px;\">Ensuring liquidity and resolving particularly urgent problems<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Restructuring<\/strong><\/td>\n<td style=\"width: 495.671875px;\">Adapting costs, processes, organisation and services<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Reorganisation<\/strong><\/td>\n<td style=\"width: 495.671875px;\">Revise the business model, target audience or positioning<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 226.34375px;\"><strong>Growth<\/strong><\/td>\n<td style=\"width: 495.671875px;\">strengthen profitable business areas and tap into new opportunities<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">Possible turnaround measures include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>reduce unnecessary costs<\/li>\n<li>Adjust prices and revenue models<\/li>\n<li>discontinue unprofitable products or projects<\/li>\n<li>Simplify and automate processes<\/li>\n<li>tap into new customer groups or markets<\/li>\n<li>revise the product range<\/li>\n<li>Reorganising responsibilities within the team<\/li>\n<li>raise additional capital or secure interim financing<\/li>\n<li>involve strategic partners or investors<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A successful turnaround requires clear priorities and swift decision-making. Short-term cost-cutting measures alone are often not enough. The company must also examine why the crisis arose and what long-term changes are necessary.<\/p>\n<p style=\"font-weight: 400;\">For start-ups, a turnaround might, for example, involve adapting the business model, pivoting, or focusing on particularly profitable customer segments.<\/p>\n<p style=\"font-weight: 400;\">A common mistake is to put off necessary changes for too long. The later a company reacts, the less time and financial resources it has available for implementation. At the same time, cost-cutting measures should not be so severe that core competencies, product quality or future growth opportunities are compromised.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to critically review business models, financial indicators and market assumptions, to prioritise suitable courses of action, and to develop new strategies for financing, positioning and sustainable growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>A turnaround refers to the successful reversal of an economically critical situation in a company. The aim is to return to profitability through targeted measures such as cost reduction, restructuring or repositioning. Turnaround strategies require quick decisions, clear analyses and consistent implementation.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14148","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist ein Turnaround und wie kann ein Unternehmen eine Krise \u00fcberwinden? - innoWerft<\/title>\n<meta name=\"description\" content=\"Ein Turnaround ist der Weg aus der Unternehmenskrise \u2013 durch Restrukturierung zur\u00fcck zum wirtschaftlichen Erfolg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/turnaround-strategic-turnaround-from-the-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist ein Turnaround und wie kann ein Unternehmen eine Krise \u00fcberwinden? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Ein Turnaround ist der Weg aus der Unternehmenskrise \u2013 durch Restrukturierung zur\u00fcck zum wirtschaftlichen Erfolg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/turnaround-strategic-turnaround-from-the-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-23T08:25:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-09T23:29:59+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was ist ein Turnaround und wie kann ein Unternehmen eine Krise \u00fcberwinden?\",\"datePublished\":\"2025-04-23T08:25:48+00:00\",\"dateModified\":\"2026-08-09T23:29:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/\"},\"wordCount\":371,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/turnaround-strategische-wende-aus-der-krise\\\/\",\"name\":\"Was ist ein Turnaround und wie kann ein Unternehmen eine Krise \u00fcberwinden? 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