{"id":14102,"date":"2025-04-16T17:40:30","date_gmt":"2025-04-16T15:40:30","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14102"},"modified":"2026-08-06T15:17:21","modified_gmt":"2026-08-06T13:17:21","slug":"intangible-assets-intangible-assets-with-economic-impact","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/","title":{"rendered":"What are intangible assets and why are they important for businesses?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Intangible assets are a company\u2019s assets that have no physical form but nevertheless represent economic value. They can make a significant contribution to a company\u2019s success and are often crucial to its competitiveness and long-term value.<\/p>\n<p style=\"font-weight: 400;\">Unlike tangible assets such as machinery, buildings or vehicles, intangible assets consist of non-tangible resources that are often based on knowledge, innovation or brand strength.<\/p>\n<p style=\"font-weight: 400;\">Typical examples of intangible assets include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Trademarks and trademark rights<\/li>\n<li>Patents and intellectual property rights<\/li>\n<li>Copyright<\/li>\n<li>Licences<\/li>\n<li>Software and digital technologies<\/li>\n<li>Trade secrets and know-how<\/li>\n<li>Customer relationships and customer data<\/li>\n<li>Goodwill<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Intangible assets offer companies a number of benefits:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Building sustainable competitive advantages<\/li>\n<li>Protection of innovations and technologies<\/li>\n<li>Stronger market positioning through brand awareness<\/li>\n<li>greater customer loyalty and trust<\/li>\n<li>additional revenue opportunities through the licensing or exploitation of intellectual property rights<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">In technology-focused companies and start-ups in particular, intangible assets often account for a large proportion of the company\u2019s value. It is often not physical resources, but innovative technologies, software solutions, data or intellectual property that determine the company\u2019s growth and appeal to investors.<\/p>\n<p style=\"font-weight: 400;\">However, the valuation of intangible assets is often challenging, as their economic value is not always immediately apparent or easily measurable. Nevertheless, they play an important role in:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Company valuations<\/li>\n<li>Financing rounds<\/li>\n<li>Mergers and Acquisitions (M&amp;A)<\/li>\n<li>Accounting and Financial Reporting<\/li>\n<li>strategic business decisions<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">For start-ups, the protection and targeted development of intangible assets are often crucial factors for sustainable growth and long-term business success.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps start-up founders to identify valuable intangible assets, secure innovation potential and build long-term competitive advantages through knowledge, technology and intellectual property.<\/p>","protected":false},"excerpt":{"rendered":"<p>Intangible assets are intangible assets of a company that have no physical existence but nevertheless represent a significant economic value. These include brands, patents, copyrights, licences, software and trade secrets. They also include customer relationships and goodwill. Intangible assets are often difficult to value, but play a key role in differentiating a company in the market and building long-term competitive advantages.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14102","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig? - innoWerft<\/title>\n<meta name=\"description\" content=\"Erfahre, was Intangible Assets sind und wie immaterielle Werte wie Marken oder Patente den Erfolg und Wert deines Unternehmens pr\u00e4gen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/intangible-assets-intangible-assets-with-economic-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig? - innoWerft\" \/>\n<meta property=\"og:description\" content=\"Erfahre, was Intangible Assets sind und wie immaterielle Werte wie Marken oder Patente den Erfolg und Wert deines Unternehmens pr\u00e4gen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.innowerft.com\/en\/intangible-assets-intangible-assets-with-economic-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"innoWerft\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-16T15:40:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-06T13:17:21+00:00\" \/>\n<meta name=\"author\" content=\"innoWerft\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"innoWerft\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/\"},\"author\":{\"name\":\"innoWerft\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\"},\"headline\":\"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig?\",\"datePublished\":\"2025-04-16T15:40:30+00:00\",\"dateModified\":\"2026-08-06T13:17:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"articleSection\":[\"Glossareintrag\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/\",\"name\":\"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig? - innoWerft\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\"},\"datePublished\":\"2025-04-16T15:40:30+00:00\",\"dateModified\":\"2026-08-06T13:17:21+00:00\",\"description\":\"Erfahre, was Intangible Assets sind und wie immaterielle Werte wie Marken oder Patente den Erfolg und Wert deines Unternehmens pr\u00e4gen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.innowerft.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#website\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"name\":\"innoWerft\",\"description\":\"innowerft\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.innowerft.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#organization\",\"name\":\"innoWerft Walldorf GmbH\",\"alternateName\":\"innoWerft\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"contentUrl\":\"https:\\\/\\\/www.innowerft.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/bunt-3D-mit-weisser-Schrift.png.png\",\"width\":916,\"height\":148,\"caption\":\"innoWerft Walldorf GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/innowerft\\\/\",\"https:\\\/\\\/www.instagram.com\\\/innowerft\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@innowerft\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.innowerft.com\\\/#\\\/schema\\\/person\\\/b6d8ecd2909ecb64dd41a275667730ab\",\"name\":\"innoWerft\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g\",\"caption\":\"innoWerft\"},\"url\":\"https:\\\/\\\/www.innowerft.com\\\/en\\\/author\\\/innowerft\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are intangible assets and why are they important for businesses? - innoWerft","description":"Find out what intangible assets are and how intangible assets such as brands or patents shape the success and value of your company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.innowerft.com\/en\/intangible-assets-intangible-assets-with-economic-impact\/","og_locale":"en_GB","og_type":"article","og_title":"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig? - innoWerft","og_description":"Erfahre, was Intangible Assets sind und wie immaterielle Werte wie Marken oder Patente den Erfolg und Wert deines Unternehmens pr\u00e4gen.","og_url":"https:\/\/www.innowerft.com\/en\/intangible-assets-intangible-assets-with-economic-impact\/","og_site_name":"innoWerft","article_published_time":"2025-04-16T15:40:30+00:00","article_modified_time":"2026-08-06T13:17:21+00:00","author":"innoWerft","twitter_card":"summary_large_image","twitter_misc":{"Written by":"innoWerft","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/#article","isPartOf":{"@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/"},"author":{"name":"innoWerft","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab"},"headline":"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig?","datePublished":"2025-04-16T15:40:30+00:00","dateModified":"2026-08-06T13:17:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/"},"wordCount":282,"commentCount":0,"publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"articleSection":["Glossareintrag"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/","url":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/","name":"What are intangible assets and why are they important for businesses? - innoWerft","isPartOf":{"@id":"https:\/\/www.innowerft.com\/#website"},"datePublished":"2025-04-16T15:40:30+00:00","dateModified":"2026-08-06T13:17:21+00:00","description":"Find out what intangible assets are and how intangible assets such as brands or patents shape the success and value of your company.","breadcrumb":{"@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.innowerft.com\/intangible-assets-immaterielle-werte-mit-wirtschaftlichem-einfluss\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.innowerft.com\/"},{"@type":"ListItem","position":2,"name":"Was sind Intangible Assets und warum sind sie f\u00fcr Unternehmen wichtig?"}]},{"@type":"WebSite","@id":"https:\/\/www.innowerft.com\/#website","url":"https:\/\/www.innowerft.com\/","name":"innoWerft","description":"innowerft","publisher":{"@id":"https:\/\/www.innowerft.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.innowerft.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.innowerft.com\/#organization","name":"innoWerft Walldorf GmbH","alternateName":"innoWerft","url":"https:\/\/www.innowerft.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","contentUrl":"https:\/\/www.innowerft.com\/wp-content\/uploads\/2023\/11\/bunt-3D-mit-weisser-Schrift.png.png","width":916,"height":148,"caption":"innoWerft Walldorf GmbH"},"image":{"@id":"https:\/\/www.innowerft.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/innowerft\/","https:\/\/www.instagram.com\/innowerft\/","https:\/\/www.tiktok.com\/@innowerft"]},{"@type":"Person","@id":"https:\/\/www.innowerft.com\/#\/schema\/person\/b6d8ecd2909ecb64dd41a275667730ab","name":"innoWerft","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37a75768f67f4203a781d634b7c1ff5008292e9369da463d555be9aaf4d87ecc?s=96&d=mm&r=g","caption":"innoWerft"},"url":"https:\/\/www.innowerft.com\/en\/author\/innowerft\/"}]}},"wp-worthy-pixel":{"ignored":false,"public":null,"server":null,"url":null},"wp-worthy-type":"normal","_links":{"self":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/14102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/comments?post=14102"}],"version-history":[{"count":1,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/14102\/revisions"}],"predecessor-version":[{"id":18033,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/posts\/14102\/revisions\/18033"}],"wp:attachment":[{"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/media?parent=14102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/categories?post=14102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innowerft.com\/en\/wp-json\/wp\/v2\/tags?post=14102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}