{"id":14074,"date":"2025-04-16T11:02:53","date_gmt":"2025-04-16T09:02:53","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14074"},"modified":"2026-08-10T01:07:54","modified_gmt":"2026-08-09T23:07:54","slug":"use-saas-software-flexibly-from-the-cloud","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/saas-software-flexibel-aus-der-cloud-nutzen\/","title":{"rendered":"What is Software as a Service?"},"content":{"rendered":"<p style=\"font-weight: 400;\">SaaS stands for\u00a0<strong>Software as a Service<\/strong>\u00a0and refers to a business and distribution model in which software is provided as a service via the internet.<\/p>\n<p style=\"font-weight: 400;\">Users do not usually purchase a permanent software licence. Instead, they access the application via a browser or an app and often pay a monthly or annual fee.<\/p>\n<p style=\"font-weight: 400;\">The software usually runs on the providers\u2019 technical infrastructure. Among other things, they are responsible for:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Operation and hosting of the application<\/li>\n<li>Maintenance and technical support<\/li>\n<li>regular updates<\/li>\n<li>Bug fixes<\/li>\n<li>Data backup<\/li>\n<li>Safety measures<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Typical SaaS applications include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Project management tools<\/li>\n<li>CRM systems<\/li>\n<li>Accounting software<\/li>\n<li>Communication platforms<\/li>\n<li>Cloud storage<\/li>\n<li>Marketing and analytics tools<\/li>\n<li>Human resources management software<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A typical SaaS model works as follows:<\/p>\n<table style=\"font-weight: 400; width: 838px;\">\n<thead>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>component<\/strong><\/td>\n<td style=\"width: 511.90625px;\"><strong>Meaning<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>Cloud-based use<\/strong><\/td>\n<td style=\"width: 511.90625px;\">The software is used via the internet.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>Subscription model<\/strong><\/td>\n<td style=\"width: 511.90625px;\">Customers pay a regular fee for access.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>Central administration<\/strong><\/td>\n<td style=\"width: 511.90625px;\">Updates and maintenance are carried out by the providers.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>Flexible rates<\/strong><\/td>\n<td style=\"width: 511.90625px;\">Prices are often based on features, the number of users or usage.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 310.109375px;\"><strong>Scalability<\/strong><\/td>\n<td style=\"width: 511.90625px;\">Companies can tailor their tariffs and capacity to their needs.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"font-weight: 400;\">SaaS offers customers a number of benefits:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>low entry costs<\/li>\n<li>no complicated installation<\/li>\n<li>Access from different devices and locations<\/li>\n<li>regular updates<\/li>\n<li>easy teamwork<\/li>\n<li>flexible expansion or reduction of usage<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A SaaS business model can also be attractive for start-ups. Regular subscription payments generate recurring revenue and can make financial planning easier.<\/p>\n<p style=\"font-weight: 400;\">Key performance indicators for SaaS start-ups include, amongst others:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Monthly Recurring Revenue<\/li>\n<li>Annual Recurring Revenue<\/li>\n<li>Customer acquisition costs<\/li>\n<li>Customer Lifetime Value<\/li>\n<li>Retention rate<\/li>\n<li>Churn rate<\/li>\n<li>Conversion rate<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Alongside the advantages, there are also challenges:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Ongoing costs for operations and customer service<\/li>\n<li>strict requirements regarding data protection and IT security<\/li>\n<li>Reliance on a stable technical infrastructure<\/li>\n<li>regular options for customers to cancel their contracts<\/li>\n<li>a constant need for product improvements<\/li>\n<li>intense competitive pressure in many software markets<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">A common mistake is to automatically regard any software made available online as a scalable SaaS business model. Other key factors include a repeatable sales process, high customer retention, cost-effective subscription prices and services that are as standardised as possible.<\/p>\n<p style=\"font-weight: 400;\">innoWerft helps founders to structure SaaS business models, review pricing and revenue models, interpret relevant key performance indicators and lay the foundations for scalable growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>SaaS (Software as a Service) is a sales model in which software is not purchased but used as a service via the internet - usually on a subscription basis. The application runs on the provider's servers and can be accessed by users at any time via a browser or an app. Maintenance, updates and security are the responsibility of the provider. SaaS enables high scalability, low entry costs and simple collaboration.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14074","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Software as a Service? - innoWerft<\/title>\n<meta name=\"description\" content=\"Erfahre, was SaaS ist und wie cloudbasierte Softwaremodelle Flexibilit\u00e4t, Skalierbarkeit und Effizienz erm\u00f6glichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/use-saas-software-flexibly-from-the-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Software as a Service? 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