{"id":14063,"date":"2025-04-15T17:41:30","date_gmt":"2025-04-15T15:41:30","guid":{"rendered":"https:\/\/www.innowerft.com\/?p=14063"},"modified":"2026-08-06T14:33:38","modified_gmt":"2026-08-06T12:33:38","slug":"cross-selling-sell-more-with-suitable-additional-offers","status":"publish","type":"post","link":"https:\/\/www.innowerft.com\/en\/cross-selling-mehr-verkaufen-mit-passenden-zusatzangeboten\/","title":{"rendered":"What is cross-selling and why is it used?"},"content":{"rendered":"<p style=\"font-weight: 400;\">Cross-selling refers to a sales technique in which customers are offered suitable complementary or related products in addition to a product they have already chosen. The aim is to increase the value of a purchase whilst enhancing the customer experience.<\/p>\n<p style=\"font-weight: 400;\">Typical examples of cross-selling include:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>\u201eCustomers who bought this also bought\u2026\u201c recommendations in the online shop<\/li>\n<li>Accessories for a main product (e.g. a smartphone case)<\/li>\n<li>Additional services relating to a service<\/li>\n<li>Additional features or extensions for software products<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Cross-selling is based on the fact that customers often have several related needs that can be better met through suitable product combinations.<\/p>\n<p style=\"font-weight: 400;\">The benefits of cross-selling are:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>Increase in the average order value<\/li>\n<li>making better use of existing customer relationships<\/li>\n<li>Improving customer satisfaction through tailored offers<\/li>\n<li>more efficient monetisation of existing users<\/li>\n<li>Strengthening customer loyalty<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Successful cross-selling requires companies to have a good understanding of their customers and their needs, and to tailor their offerings in a logical and relevant way.<\/p>\n<p style=\"font-weight: 400;\">Cross-selling is a particularly effective tool for start-ups to generate additional revenue from existing customers and scale their growth efficiently. innoWerft helps them to further develop data-driven business models, optimise customer journeys and identify suitable monetisation strategies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cross-selling is a sales technique in which a customer is offered complementary or related products to the originally selected product. The aim is to increase the average order value and strengthen customer loyalty. A classic example is the reference \"Customers also bought...\" in online retail. Successful cross-selling is based on a good understanding of customer needs and sensible product logic.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-14063","post","type-post","status-publish","format-standard","hentry","category-glossareintrag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Was ist Cross-Selling und warum wird es eingesetzt? - innoWerft<\/title>\n<meta name=\"description\" content=\"Erfahre, was Cross-Selling ist und wie du mit passenden Zusatzangeboten Umsatz und Kundenbindung steigerst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.innowerft.com\/en\/cross-selling-sell-more-with-suitable-additional-offers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Was ist Cross-Selling und warum wird es eingesetzt? 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